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Futurex · 2 months ago

Demand Generation Manager

Bulverde, TX

Full-time

Onsite

Mid, Senior Level

5+ years exp

Futurex is a leader and innovator in the encryption market, delivering enterprise-grade data security solutions. We are seeking a dynamic and results-driven Demand Generation Manager to lead the development and execution of our SEO strategy and multi-channel demand generation campaigns, driving awareness and conversions to support revenue growth.

Cyber SecurityEnterprise Software

Responsibilities

Own the execution of comprehensive lead generation and demand generation processes, transforming campaign strategies into actionable initiatives

Collaborate with stakeholders to implement campaigns across multiple channels, ensuring alignment with strategic objectives

Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings

Perform keyword research to identify high-value keywords and incorporate them into demand generation campaigns, ad copy, and landing pages

Optimize on-page elements such as meta descriptions, title tags, headers, and content for SEO best practices

Optimize off-page elements to strengthen our domain authority

Collaborate with content and web development teams to ensure technical SEO, including site speed, mobile responsiveness, and structured data

Monitor and analyze campaign performance metrics, including SEM and SEO-specific metrics like organic traffic, bounce rates, and keyword rankings, to provide actionable insights for optimization

Provide data-driven feedback to the campaign team on what's working, what's not, and where optimizations are needed, including SEM and SEO-related recommendations

Design and deliver ad strategies across platforms like LinkedIn, Google, and organic search, balancing thought leadership, awareness-based advertising, and retargeting/remarketing efforts to drive conversions

Develop and manage retargeting and remarketing strategies to drive conversion

Collaborate with content creators to ensure alignment between SEO strategies and content development, ensuring optimized blog posts, landing pages, and thought leadership assets

Implement testing methodologies to refine targeting, creatives, and messaging, ensuring continuous improvement of CRO and campaign results

Deliver regular reports on key performance indicators (KPIs) and insights to senior marketing leadership, with a focus on SEM performance by channel and campaign, and SEO metrics such as domain authority, keyword rankings, and organic traffic

Leverage analytics tools like Google Analytics, SEMrush, Ahrefs, and HubSpot to evaluate ROAS and SEO impact, identify trends, and uncover opportunities to improve demand generation initiatives

Conduct market research to stay updated on industry trends, customer behavior, competitive intelligence to apply to our SEO and SEM activities

Qualification

Demand GenerationSEO StrategySEM ToolsAnalytical SkillsTechnical SEOProject ManagementMarketing Tools ProficiencyPragmatic Marketing CertificationTech Industry ExperienceCommunication SkillsInterpersonal SkillsDetail-orientedResults-driven

Required

Bachelor's degree in marketing, communications, or a related field

5-8 years of experience in marketing, with a focus on demand generation and SEO

Proven track record of successful demand generation and SEO strategy planning, execution, and optimization

Strong analytical skills with expertise in SEM and SEO tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Ads, LinkedIn Ads, etc

Proficiency in data-driven decision-making, with a focus on SEM performance and SEO metrics like keyword rankings, organic traffic, and domain authority

Solid understanding of technical SEO, on and off-page optimization, and link-building strategies

Strong analytical skills and proficiency in data-driven decision-making

Excellent project management and leadership abilities

Outstanding communication and interpersonal skills

Proficiency in marketing tools and platforms such as HubSpot, social media platforms, and AI tools

Detail-oriented with a commitment to quality

Results-driven and capable of working in a fast-paced tech environment

Experience working in the tech industry is required