GAINS · 2 months ago
Field Marketing Manager
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
4+ years expGAINS is redefining supply chain planning for inventory-intensive industries, and they are seeking a hands-on, highly organized Field Marketing Manager. This role will focus on planning and executing trade shows, events, and partner co-marketing initiatives to enhance brand visibility and strengthen partner relationships.
Information TechnologySoftware
Responsibilities
Own end-to-end planning and execution of trade shows, conferences, and regional events
Manage booth strategy, design, logistics, swag, and onsite support
Ensure consistent brand presence and high-quality experiences across all events
Partner with sales to define goals, staffing, messaging, and pre- and post-show outreach
Track event ROI, lead quality, and follow-up metrics to assess performance
Work closely with strategic partners to plan and execute joint trade shows, co-sponsored events, webinars, and field activations
Develop co-marketing assets, including joint messaging, landing pages, email campaigns, and social promotions
Coordinate booth-sharing opportunities, speaker sessions, and joint demos at industry events
Manage partner calendars and ensure alignment with mutual goals and GTM plans
Act as a day-to-day marketing liaison with key partners in the supply chain ecosystem
Collaborate with partner managers and alliances teams to identify new opportunities for joint activities
Support partner enablement by ensuring partners have the latest messaging, collateral, and campaign materials
Help streamline processes for shared events and co-marketing initiatives
Partner with sales, product marketing, and partnerships/alliances teams to ensure event messaging aligns with our broader GTM strategy
Coordinate lead-management workflows with RevOps
Support regional field activities and customer-facing events as needed
Qualification
Required
4–7 years of experience in field marketing, event marketing, partner marketing, or demand generation
Experience in B2B SaaS; supply chain, logistics, or manufacturing industry experience is a strong plus
Proven track record managing trade shows from planning through onsite execution
Experience running co-marketing programs with partners or channel/alliances teams
High level of organization, attention to detail, and ability to manage multiple events/projects simultaneously
Strong communication and relationship-building skills—comfortable working directly with partners, vendors, and internal stakeholders
Ability to travel 25–40%, including attending trade shows and partner events
Company
GAINS
At GAINS, our quest is to democratize supply chain planning.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Francisco Partners
2022-01-25Acquired
2020-07-27Private Equity
Leadership Team
Jason Xiahou
CFO
Jeffrey Gosz
COO
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