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Zealthy · 1 month ago

Performance Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

Zealthy is a company on a mission to make high-quality healthcare accessible to everyone through their virtual healthcare platform. They are seeking a full-time Performance Marketing Manager to develop and execute performance marketing strategies across various digital channels, collaborate with cross-functional teams, and analyze campaign data for optimization.

AppsHealth CareMedicalMental Health

Responsibilities

Develop and execute comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, display advertising, social media, and email marketing

Collaborate with cross-functional teams to align marketing initiatives with overall business goals

Utilize analytics tools to track, measure, and report on key performance metrics

Regularly analyze campaign data to identify trends, insights, and areas for optimization

Manage and allocate budgets effectively across different marketing channels to maximize ROI

Plan and execute A/B tests to optimize ad creatives, landing pages, and other campaign elements

Implement advanced audience targeting strategies to reach and engage specific customer segments

Leverage data to refine and expand audience targeting for improved campaign effectiveness

Stay informed about industry trends, emerging technologies, and best practices in performance marketing

Continue to manage 3rd party vendors that enable compliance

Qualification

Performance marketing strategiesAnalytics toolsMulti-channel marketingA/B testingAudience targetingCommunication skillsProblem solving

Required

You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including paid social and paid search

You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

You are a highly goal-oriented individual and have excellent communication skills

You are open-minded, curious, and a strong problem solver