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Docusign · 1 day ago

Senior Field Marketing Manager

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$127K/yr - $198K/yr

8+ years exp

Docusign is a leader in e-signature and contract lifecycle management, serving over 1.5 million customers worldwide. They are seeking a Senior Field Marketing Manager to develop and execute integrated demand programs that enhance engagement and drive pipeline growth in collaboration with the sales team.

Business Process Automation (BPA)Cloud ManagementComputerE-SignatureInformation TechnologySaaSSoftware

No H1B

Hiring Manager

Kaitlin Backus

Responsibilities

Develop a field marketing strategy aligned to meet and exceed sales targets

Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign

Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events)

Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact

Manage budget and resources effectively to achieve business objectives

Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement

Collaborate closely with regional counterparts to ensure global alignment on programs driving the business forward

Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes

Qualification

B2B SaaS marketingDemand generationCampaign performance analysisSales collaborationMarketing technologiesProject managementAnalytical skillsMulti-taskingWritten communicationVerbal communicationPresentation skillsCreative problem solving

Required

8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results

Preferred

Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations

Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative

Exceptional written, verbal, and visual presentation skills

Excellent reporting and analytical skills to determine campaign effectiveness and optimization for generating pipeline

Strong understanding and experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline

Metric-driven mindset focused on setting and measuring KPIs

Excellent project management skills and ability to work cross-departmentally

Creative, collaborative, and resourceful

Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies

Benefits

Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Paid Time Off: earned time off, as well as paid company holidays based on region

Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement

Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment

Retirement Plans: select retirement and pension programs with potential for employer contributions

Learning and Development: options for coaching, online courses and education reimbursements

Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events