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Raising Cane's Chicken Fingers · 2 days ago

Divisional Leader of Marketing - Columbus

Columbus, OH

Full-time

Onsite

Director/Executive

10+ years exp

Raising Cane’s Chicken Fingers is a rapidly growing restaurant brand known for its chicken finger meals and strong company culture. The Divisional Leader of Marketing is responsible for developing marketing strategies and overseeing regional leaders to enhance brand performance and community engagement.

Food and BeverageRestaurants

Culture & Values

Responsibilities

Develops and executes plans at the restaurant, market, regional, and divisional level in alignment to brand standards and designed to achieve the field-based support team’s goals

Partners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA, the restaurant marketing team is engaged, and provides market insights

Collaborates with leaders from the field-based support team and FP&A to analyze sales and customer traffic to keep management and leaders informed of trends, underperforming restaurants, incremental spend requests, etc

Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spend

Collaborates with the recruiting department to source, select and hire high caliber crewmembers that properly balance the company’s growth plans, opportunities, and resources

Builds a world class restaurant marketing team and hires, trains, and provides hip to hip coaching to reinforce Cane’s brand and marketing philosophies

Aligns with Divisional Leader of Restaurants on priorities, business needs, and goals

Spends time in markets and restaurants to actively participate in daily discussions on restaurant performance, execution of marketing philosophies, and development of plans

Manages program effectiveness by ensuring alignment to ROI methodologies, consistent execution, and follow ups from the restaurant marketing team

Evaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure proper management, execution, and maximization of all sponsorships

Collaborates with the RSO Marketing team to implement systems, campaigns, and programs

Drives sustainable growth efforts and awareness of consideration for Raising Canes

Leverages customer insights to develop effective restaurant marketing plans

Identifies opportunities to drive traffic and brand awareness through grass roots marketing efforts

Oversees the planning and execution of community partnerships

Qualification

Marketing strategy developmentField marketing experienceTeam leadershipMediaSponsorship managementBudget managementMicrosoft ProficientCommunication skillsDetail-orientedSelf-driven

Required

10+ years of marketing experience required

Field marketing experience in a multi-unit restaurant /retail environment (“trade area based” marketing planning & execution)

Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets, and assessing impact

Experience with new restaurant openings and new market entry strategy development and implementation

Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing

Self-driven, flexible, and highly energetic with strong written and verbal communication skills

Able to work effectively and efficiently both independently and collaboratively

Microsoft Proficient: Excel, PowerPoint, and Word

Able to travel up to 70% within designated area

Bachelor's degree required

Possess a valid driver's license