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Timberland · 2 days ago

Timberland: Manager, Wholesale Marketing - Sneaker

Stratham, NH

Full-time

Onsite

Mid, Senior Level

$88K/yr - $110K/yr

5+ years exp

Timberland is a renowned brand committed to responsible product making and community building. The Wholesale Marketing Manager for the Sneaker Channel will develop and execute marketing strategies to enhance brand awareness and drive sales growth across Timberland's footwear and apparel categories.

ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes

Responsibilities

Develop seasonal wholesale marketing plans aligned with brand objectives and Sneaker Channel market trends

Adapt global marketing strategies for regional relevance and account-specific needs

Lead go-to-market planning for seasonal launches and campaigns

Build strong relationships with key wholesale accounts and distributors

Plan and execute co-op marketing initiatives to maximize brand visibility and sell-through

Serve as the primary marketing liaison for Sneaker Channel wholesale partners

Manage portion of US wholesale marketing and Canadian marketing budgets and ensure efficient allocation of resources

Track campaign performance and measure ROI to optimize future investments

Oversee in-store marketing programs, including POP materials, shop-in-shops, visual merchandising, and retail events

Support digital marketing initiatives for wholesale partners to enhance omnichannel presence

Ensure marketing assets meet brand standards and are localized for Sneaker consumers

Collaborate with brand, creative teams and agencies to oversee project timelines and deliver high-quality and relevant campaign assets

Monitor Sneaker retail trends and consumer behavior to inform marketing strategies

Analyze sell-through data and campaign impact to refine future plans

Partner with internal teams (sales, product, global marketing) to ensure alignment and timely execution

Qualification

Wholesale marketing experienceBudget managementData analysisBachelor’s degree in marketingCommunication skillsRelationship-building skillsCollaboration skillsAttention to detail

Required

Bachelor's degree in marketing, Business, or related field

5+ years of experience in wholesale or retail marketing, preferably in the footwear/apparel industry

Strong attention to detail and understanding of the sneaker channel retail landscape and consumer trends

Proven ability to collaborate with internal sales, merchandising, brand and creative partners as well as manage budgets, analyze data, and deliver measurable results

Exceptional collaborator and partner with wholesale stakeholders

Excellent communication, presentation, and relationship-building skills