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Woolpert · 1 month ago

Senior Marketing Manager, Geospatial Solutions

United States

Full-time

Remote

Senior Level, Lead/Staff

$87K/yr - $131K/yr

10+ years exp

Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. They are seeking a Senior Marketing Manager to lead strategic marketing initiatives for geospatial services and technologies, driving brand awareness and revenue growth while collaborating with cross-functional teams.

ArchitectureConsultingGeospatialInformation Technology

No H1B

Responsibilities

Create and execute strategic marketing plans for geospatial services and technologies, working collaboratively with Leadership, Sector Leads, and Market Directors

Manage conferences, sponsorships, customer events, association involvement, public relations, internal communications, awards, collateral materials, webinars, advertising campaigns, videos, client interviews and meetings, e-mail campaigns, social media, and demonstrations

Collaborate with sales to develop and implement marketing strategy for client capture strategies and client development activities

Identify and develop cross-sector opportunities to integrate geospatial marketing strategies to drive sales. Demonstrate leadership in advancing Woolpert in the marketplace

Build and maintain relationships with geospatial industry associations including SAME, USGIF, OGC, WGIC, MAPPS, and NSGIC

Conduct market research and competitive analysis to identify emerging opportunities

Manage brand to company standards

Develop and manage communications tactics for all physical and digital forms of media

Bring forward best practices to assist teams in execution of tactics

Develop and share innovative tactics to help move the market, sector, and firm forward

Develop and manage marketing budget for the geospatial sector

Attend and support newer marketing managers in the attendance of national and regional conferences, tracking trade show ROI

Participate on association boards and committees to maintain market relevance

Work collaboratively with other marketing managers and the Proposals, Creative, Government Affairs, and Sales teams to consistently lead firmwide initiatives and processes

Qualification

B2B marketingGeospatial technologiesDigital marketingMarket analysisMicrosoft OfficeProject managementGIS platformsCommunication skillsRelationship building

Required

Must have a BA/BS and ten (10) years of related professional work experience

Experience in B2B marketing for technology or professional services

Deep understanding of federal agency market dynamics and procurement processes

Proven experience in geospatial technologies or related industries

Strong skills in digital marketing, analytics, and marketing automation tools

Excellent communication and relationship-building abilities

Strong project management skills with attention to detail

Must possess expert Microsoft Office suite skills

Must be willing to travel up to 25%

Preferred

Established network within geospatial industry associations or partner organizations desired

Familiarity with GIS platforms and geospatial data applications preferred

Benefits

Freedom to Work program: Set your own schedule and location (as appropriate).

Principal program: Earn the opportunity to become an owner of the firm.

Flexible paid time off/vacation: Take time off when it makes sense for you and your team.

Career development: Explore a wide range of learning and growth opportunities within and across industries.

Health, life, vision, and dental insurance: Cover all your medical bases.

Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!