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PROPELLER · 12 hours ago

Associate Director, Digital Engagement

Summit, NJ

Full-time

Hybrid

Lead/Staff, Director/Executive

8+ years exp

Propeller Communications is seeking a highly organized and proactive Associate Director, Digital Engagement specializing in Pharma Media. The role involves managing omnichannel campaigns and driving relationships with media partners while overseeing performance data and financial oversight.

Digital MarketingHealth CareMarketing

Comp. & Benefits

Responsibilities

Lead the relationship with the Ad Operations agency, leading status meetings, communicate budgets, creative timing & rotations, placements, analytics, and changes to the media plan

Manages the relationship with media partners to ensure placements are correct, on strategy, on time

Overseeing the monthly collection of performance data and partner with the Strategy team to create monthly reports

Lead strategic quarterly analytics meetings and lead activation of optimizations that come out of the meetings

Manages the media out-of-pocket budget including coordinating the signing of IOs, detailed knowledge of when and how much will be billed by media partners, provide monthly media budgets to ad operations partners to align with strategy

Communicate and understand what kind of tagging (brand safety, performance, site analytics) is applied to each tactic and be able to communicate the needs to the ad ops teams as well as communicate what kind of data is being capturing and how it can be used

Ensure the media plan aligns with client objectives, media mix, and budget best practices

Drive innovation and the omnichannel customer experience by bringing new AI partner and partner capabilities into media plans

Qualification

Media management expertisePharma experienceAd servers expertiseDigital media measurementData governance experienceProject management skillsCommunication skills

Required

8+ year experience and deep knowledge of the media management process and tools, preferably in an agency setting

Pharma experience

Deep understanding of how channels can be connected to optimize the customer experience and drive brand objectives (including display, social, search, programmatic, and email)

Expertise with ad servers, CRM, and measurement tools Google Campaign Manager, DSPs, Google Ads, Meta, LinkedIn, Reddit, YouTube, GA4, Salesforce, Crossix

Strong understanding of tagging, trafficking, QA, and digital media measurement

Familiarity with ad verification/fraud tools (e.g. IAS, DoubleVerify)

Experience with data governance and compliance protocols

Excellent organizational, project management, and communication skills