Single Grain | Start Growing · 1 month ago
Senior Director of Paid Media
Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands like Amazon and Uber grow through Paid Media. The Senior Director of Paid Media will lead the Paid Media department to deliver profitable growth and exceptional client outcomes, fostering a high-performing team through strategic and operational leadership.
AdvertisingDigital MarketingEventsMarketingSaaSSocial MediaSocial Media MarketingWeb Design
Responsibilities
Lead performance marketing strategy across a multi-client B2B portfolio, guiding the team in planning, experimentation, attribution, and optimization
Own the roadmap and long-range planning for the Paid Media department, ensuring the team is ahead of platform changes and B2B industry trends
Develop frameworks for testing, measurement, insights, and quarterly planning
Lead and develop managers, specialists, and multi-disciplinary pods; build career paths, training, expectations, and succession plans
Set and uphold standards for delivery, QA, reporting, and cross-team collaboration
Build a team culture rooted in clarity, curiosity, consistency, and accountability
Act as a senior advisor to C-suite and VP-level client stakeholders
Guide annual planning, investment decisions, KPI alignment, and performance narratives
Ensure retention, satisfaction, and strategic growth across the client base
Partner with Finance and Ops to own forecasting, staffing models, and margin health for the Paid Media department
Align with Sales on scoping, pricing, and deal qualification to ensure new engagements meet margin and resourcing requirements
Build scalable systems and playbooks to reduce single-person dependency and improve operational consistency
Work with Creative, SEO, and Analytics to deliver integrated campaigns and consistent client experiences
Ensure strong handoffs, clear roles, and productive collaboration across teams
Partner with Sales on sales pitches by co-developing the media strategy, shaping the narrative, and representing Paid Media in prospect conversations
Champion modern workflows using AI tools and automation to reduce manual lift and increase quality
Pilot new ideas, establish repeatable frameworks, and lead the team through shifts in platforms, privacy, and measurement
Qualification
Required
10+ years in digital advertising with deep B2B performance marketing experience across major channels
5+ years leading multi-disciplinary teams, including managers
Experience owning 7–8 figure media budgets and delivering measurable improvements in efficiency, CAC, ROAS, and margin
Strong financial acumen across forecasting, capacity planning, and margin management
Demonstrated ability to build and scale team structures, workflows, QA processes, and operating systems
Executive-level communication skills: clear strategic narratives, strong presentations, and confident client leadership
Experience partnering closely with Creative, Analytics, and SEO teams
Comfort guiding adoption of AI, automation, and data-driven processes to elevate team output
A track record of developing people: coaching, leveling, hiring, and building a healthy team culture
Continuous learner with a strong sense of curiosity and a bias for action
Company
Single Grain | Start Growing
Single Grain is an award-winning digital marketing agency that has been dedicated to drive persistent growth for remarkable companies like Amazon, Uber and Salesforce since 2009.
Funding
Current Stage
Growth StageRecent News
2024-11-20
Company data provided by crunchbase