Advantage Solutions · 2 months ago
Brand Activation Manager
90003
Full-time
Onsite
Entry, Mid Level
$69K/yr - $78K/yr
2+ years expAdvantage Solutions is part of the Anheuser-Busch family, focusing on innovative marketing strategies. The Brand Activation Manager will drive brand presence and consumer engagement for Stella Artois by overseeing sampling events and managing the Brand Ambassador team.
ConsumerMarketingRetail
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives
Establish and maintain strong relationships with key accounts and the local wholesaler
Sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, sponsorships, and promotions
Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Responsible for activation recaps, metrics, and overall event success
Mange local budget & budget reporting/reconciliation
Perform pre-calls and checklists in preparation for sampling events
Monitor event execution while ensuring all key brand KPIs are achieved
Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc
Knowledge of local nightlife/events and local alcohol beverage laws
Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
Responsible for managing events in person
Qualification
Required
Must be of legal drinking age (21+)
2 years of beverage company and/or distributor experience
Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver's license
Must have access to reliable transportation
Access to a computer with Microsoft Office and home internet access
Must be proficient in Excel and PPT
Personal smartphone with the ability to communicate/report while in the field
Available to work 40+ hours per week, including nights and weekends
Must be able to lift 40lbs
Must be able to travel for mandatory training at program launch
Excellent written and verbal communication skills
Professional demeanor and strong work ethic
Strong leadership and communication skills
Organizational skills to meet weekly deadlines
Live in the market for full duration of the program
Education Level: (Required): Bachelor's Degree
2-4 years of experience
Team player; works collaboratively with others
Able to work in a fast-paced, results-driven environment
Able to be nimble in ambiguity; be open to change; embrace innovative ideas
Able to communicate effectively through various methods while appropriately tailoring the message to the audience
Ability to work independently while managing multiple tasks and deadlines
Proven success in the execution and evaluation of sampling programs
Experience with recruiting, interviewing, and training Brand Ambassadors
Experience in creating weekly schedules with specific parameters for execution
Experience with approving team events, recaps, and payroll systems
Preferred
Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesalers and accounts, brand sampling preferred
Experience in the alcohol or beverage industry preferred
Experience working in an agency, retail, CPG or CE environment
Benefits
Competitive salary.
Monthly auto & tech stipend.
In person training.
Opportunity for bonus and recognition.
Training and Career Development with Advantage.
Opportunity to represent innovative and fast-growing brands.
Opportunity for professional development and career advancement within Anheuser-Busch.
Company
Advantage Solutions
Advantage Solutions is a premier sales and committed to building brand value for our clients and customers.
10001+ employees
H1B Sponsorship
Advantage Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (5)
2022 (2)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Juggernaut Capital Partners
2020-10-29IPO
2020-10-28Post Ipo Equity· $855M
2020-10-28Post Ipo Debt· $2.5B
Leadership Team
David Peacock
Chief Executive Officer
Brian G Stevens
Chief Financial Officer & Chief Operating Officer
Recent News
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