GEA Group · 1 week ago
Business Development and Market Insights Manager
Janesville, WI
Full-time
Hybrid
Senior Level
5+ years expGEA Group is a global leader in engineering solutions, serving industries such as food and beverage, pharma, and dairy. The Business Development and Market Insights Manager will drive growth through data-driven strategies, mentor sales professionals, and enhance customer relationships to broaden market reach and boost revenue.
Food ProcessingIndustrialSupply Chain Management
No H1B
Responsibilities
Responsible for coordinating, planning, collaborating, developing, and executing the development strategy and tactics of the Division that prioritizes growth and positive customer ratings
Identify markets, applications, products, channels, and/or agents for growth
Conduct detail level industry research to develop effective sales solutions
Have a detailed understanding of analytics and metrics on competition and positioning for revenue development and growth –
Collaborate with finance/marketing/and other internal stakeholders to define needs for markets/products/applications for evaluations and provide accurate forecast, budget and targets for business control reporting
Review sales contracts to ensure they meet legal and corporate guidelines
Utilize and be comfortable developing data driving solutions
Assist with the marketing and digital branding/marketing strategies of the division Collaborating with sales team to create targeted campaigns using the proper channels. Lead generation, nurture prospects and optimize marketing funnels
Understand the needs of customers and the markets and fill any internal gaps within our product portfolio or sales force
Represent Attend and be present for industry functions, associations, trade shows, and exhibits in line with SFT sales strategy
Acts as a strategic resource for negotiations and evaluations with customers
Oversees the analysis, development, standardization and reporting of CRM
Develop and execute marketing events, tracking and measuring of performance campaigns to help ensure that the product goals and objectives are aligned with the marketing efforts
Establish social media strategy for SFT
Develop and implement comprehensive marketing plan
Secure and leverage needed technical support available within our matrix organization to support the proper use of technical solutions at customers
Coach and develop field sales teams to help them provide high quality pre-qualified leads
Evaluate customer’s suitability and readiness to implement SFT strategy and make commercial driven decisions to proceed with or decline implementation opportunities
Qualification
Required
Bachelor's degree in Business, Engineering, or Finance, marketing is required
Minimum of 5 years in business development, sales, or a related role with a proven track record in achieving growth targets
Experience in leading process changes and navigating matrixed organizations
Background in product/business management or marketing principles and tools
Strong market analysis and competitive strategy capabilities
Financial and budget management proficiency
Project management expertise and CRM skills
Excellent communication, problem-solving, and creative thinking skills
Strong negotiation, networking, and customer relationship management abilities
Effective multitasking and prioritization skills in a fast-paced environment
Travel 50% - 75% for the first 12 - 18 months. 50% - 60% there after, depending on business needs. This role will be required to be in the office 1-2 weeks a month
Preferred
MBA preferred
Benefits
Medical, dental, and vision coverage begins on your first day
12 paid holidays, including a flexible floating holiday, and 136 hours of PTO to relax or explore
A 7% 401(k) employer match helps grow your retirement savings faster
Tuition reimbursement to further your education or skillset
Wellness incentive program rewards healthy habits
Access to a confidential Employee Assistance Program for personal or professional guidance
Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses
Company
GEA Group
GEA is the suppliers of systems and components to the food, beverage and pharmaceutical industries.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2014-01-01Private Equity
Leadership Team
Zsolt Szeker
SVP Indirect Procurement and Excellence Functions
Anselm Schoenmakers
Vice President Liners & Supplies PLM and Dairy Expertise
Recent News
2025-12-30
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