Samba TV · 3 days ago
Programmatic Account Manager - Agency HoldCo
New York, NY
Full-time
Hybrid
Mid Level
$80K/yr - $90K/yr
3+ years expSamba TV is a company that tracks streaming and broadcast video with proprietary data and technology. The Programmatic Account Manager will manage relationships with major agency holding companies, ensuring they maximize the value from Samba’s audience targeting and measurement solutions.
AdvertisingAppsDigital MediaVideo
Responsibilities
Own day-to-day account management for a portfolio of agency holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
Ensure agency teams across WPP, Publicis, and Dentsu are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large, matrixed HoldCo organizations
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams within WPP, Publicis, and Dentsu
Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
Support agency partners across WPP, Publicis, and Dentsu through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
Provide platform education and training on how to request, build, and deploy Samba TV audiences within HoldCo programmatic workflows
Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
Serve as a feedback loop between HoldCo partners (WPP, Publicis, Dentsu) and internal teams to improve ease of activation, workflow efficiency, and audience performance
Partner with Sales on pre-sale planning, platform demos, and aligning HoldCo and brand goals with Samba’s audience and measurement solutions
Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with large agency holding companies
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of WPP, Publicis, and Dentsu
Qualification
Required
must live within 50 miles of a Samba Office in NYC, or CHI
Required in office 3 days a week (Tuesday-Thursday) with a possibility of increasing in the future
Client Growth, Retention & Satisfaction
Own day-to-day account management for a portfolio of agency holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
Ensure agency teams across WPP, Publicis, and Dentsu are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large, matrixed HoldCo organizations
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams within WPP, Publicis, and Dentsu
Campaign & Platform Execution
Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
Support agency partners across WPP, Publicis, and Dentsu through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
Provide platform education and training on how to request, build, and deploy Samba TV audiences within HoldCo programmatic workflows
Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
Strategic Partnership & Cross-Functional Collaboration
Serve as a feedback loop between HoldCo partners (WPP, Publicis, Dentsu) and internal teams to improve ease of activation, workflow efficiency, and audience performance
Partner with Sales on pre-sale planning, platform demos, and aligning HoldCo and brand goals with Samba's audience and measurement solutions
Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with large agency holding companies
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of WPP, Publicis, and Dentsu
3–5 years of experience in account management, client services, or programmatic strategy roles
Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
Strong communication and problem-solving skills with a proactive, collaborative approach
CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
BA/BS with a focus on marketing, business, data, or related experience
Preferred
Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today
Benefits
Health insurance
Wellness offerings
Life and disability insurance
A retirement savings plan
Paid holidays
Paid time off (PTO)
Other employee benefits
Company
Samba TV
Samba TV enables the next-generation TV experience powered by its first-party data and helps viewers engage with relevant media.
201-500 employees
H1B Sponsorship
Samba TV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (3)
2022 (6)
Funding
Current Stage
Growth StageTotal Funding
$75.66MKey Investors
Horizon Technology FinanceLiberty Global VenturesAugust Capital
2025-12-08Debt Financing· $30M
2021-02-20Series C
2020-11-19Convertible Note
Leadership Team
Ashwin Navin
Co-Founder, CEO
David Harrison
Chief Technology Officer
Recent News
vcnewsdaily.com
2025-12-09
TV Technology
2025-12-09
2025-12-09
Company data provided by crunchbase