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American Century Investments · 3 days ago

Marketing Data Analyst

Kansas City, MO

Full-time

Hybrid

Entry, Mid Level

2+ years exp

American Century Investments is a leading global asset manager dedicated to helping clients achieve their financial goals. The Marketing Data Analyst will transform marketing data into actionable insights, develop Business Intelligence solutions, and provide data-driven recommendations on campaign performance and marketing impact.

Financial Services

No H1B

Responsibilities

Collaborate with business stakeholders to capture requirements and iteratively develop sophisticated BI solutions—primarily using Tableau—to enhance decision-making capabilities

Apply advanced data visualization techniques to deliver consistent, accurate insights and identify opportunities for automation to improve efficiency

Evaluate existing databases, reports, and processes to uncover opportunities for automation and simplification through BI tools

Design and maintain monthly and quarterly reporting that advises senior leadership on business performance and the effectiveness of key initiatives

Support preparation of preliminary quarterly business reviews for marketing at the channel level, providing key metrics and insights to American Century’s Management Committee

Complete ad hoc analyses and special projects to assess marketing campaign performance, channel effectiveness, and other strategic initiatives

Work independently on routine assignments and collaborate with management on more complex projects

Partner with marketers to develop hypotheses and measurement plans that optimize marketing strategies and outcomes

Recommend innovative ways to leverage data for improved decision-making, marketing planning, and client communications

Apply existing tools to report on website traffic, lead generation, campaign conversion, and marketing channel engagement

Qualification

TableauBusiness IntelligenceSQLMarketing AnalyticsQuantitative AnalysisSalesforce Marketing CloudAgile MethodologiesPythonFinancial Services KnowledgeCommunication Skills

Required

Bachelor's degree in Business, Computer Science, Management Information Systems, or a related field—or an equivalent combination of education and experience

2+ years of experience in information technology programs and services, with proven expertise in Business Intelligence development, particularly using Tableau

Solid understanding of the financial services and marketing industries

Solid foundation in quantitative analysis (e.g., statistics, finance, mathematics, economics)

Advanced SQL skills for complex querying and data manipulation

Hands-on experience with marketing data and technologies, including Salesforce Marketing Cloud, Salesforce CRM, social media platforms, GlobalMeet, Adobe Analytics, etc

Strong communication skills, with the ability to clearly convey complex concepts to both technical and non-technical audiences

Demonstrated ability to capture and translate business requirements into actionable solutions

Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven