Senior Media Planner jobs in United States
cer-icon
Apply on Employer Site
company-logo

Situation Group · 2 months ago

Senior Media Planner

positionNew York, New York, United States
timeFull-time
remoteHybrid
senioritySenior Level

Situation Group is a fast-growing digital media agency serving higher education and mission-driven brands, and they are seeking a Senior Media Planner to serve as the strategic lead across an assigned portfolio of clients. In this role, you will architect full-funnel paid media strategies and help guide clients through an increasingly complex digital advertising landscape.

AdvertisingDigital MarketingDigital MediaInformation TechnologyWeb Development
check
H1B Sponsor Likelynote

Responsibilities

Develop multi-channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives
Define, test, and refine audience segments, interpret creative performance, and recommend data-driven optimizations that improve efficiency and scale
Translate data and audience insights into growth roadmaps – including demand forecasts, channel efficiency analysis, and incremental investment recommendations
Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity
Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint
Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence
Identify opportunities to shape advanced test-and-learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper-funnel impact on business outcomes

Qualification

Media strategy developmentData analysisAudience segmentationPerformance optimizationClient presentation skills

Required

Experience in developing multi-channel media strategies (search, social, programmatic, emerging platforms)
Ability to define, test, and refine audience segments
Experience in interpreting creative performance and recommending data-driven optimizations
Skill in translating data and audience insights into growth roadmaps
Experience in leading annual and quarterly planning and performance cycles
Ability to craft learning & growth reports, campaign case studies, and category benchmarks
Experience collaborating with media buyers, paid-search strategists, and creative teams
Ability to present strategies and performance narratives to clients
Experience identifying opportunities to shape advanced test-and-learn programs

Company

Situation Group

twittertwitter
company-logo
Situation Group is a digital marketing agency that provides branding, advertising, virtual events, web development, and consulting services.
dateFounded in 2001
location
New York, New York, USA
people-size51-200 employees
web-link
https://situationinc.com

H1B Sponsorship

Situation Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)

Funding

Current Stage
Growth Stage

Leadership Team

leader-logo
Damian Bazadona
Founder & President
linkedin
Company data provided by crunchbase