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RCX Sports · 19 hours ago

League Growth Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $83K/yr

4+ years exp

RCX Sports is the premier youth sport operating partner for major sports leagues. The League Growth Marketing Manager will develop and implement marketing campaigns to attract new league operators and collaborate with key external organizations to drive growth in youth sports participation.

EventsMarketingSports

No H1B

Responsibilities

Design and implement comprehensive growth marketing strategies aligned with partnership strategies and overall growth objectives, ensuring effective co-branded initiatives

Create targeted campaigns across digital channels to attract potential clients and generate qualified leads for the sales team

Work closely with the League Growth team to establish and manage relationships with and understand needs and pain points of national organizations like YMCAs, Parks & Recs, and Boys & Girls Clubs and tailor marketing efforts to address these challenges effectively

Oversee the creation of engaging marketing campaigns tailored for these organizations, focusing on community engagement and program awareness

Monitor, analyze, and report out on partnership campaign performance metrics, providing actionable insights for continuous improvement and optimizing collaboration with national organizations

Conduct market research to identify trends, opportunities, and competitors in the youth sports industry

Gather and analyze customer feedback to inform marketing strategies and enhance product messaging

Mentor, train, and develop junior marketing team members. Oversee the League Growth Marketing efforts in collaboration with the Director of Marketing and the Digital, Content, and Creative Marketing teams

Qualification

Growth marketing strategiesLifecycle marketingMarket researchMarketing automation toolsGraphic design toolsAnalytical skillsCustomer experience managementProject managementWritten communicationTeam collaboration

Required

Bachelor's degree in Marketing, Business Development, or related field. (Or at least 3 additional years of experience in lieu of a degree)

At least 4-6 years of experience in marketing, preferably within the SaaS, sports business, or youth sports industry

Proven experience in lifecycle marketing, with knowledge of customer experience management and customer service collaboration

Strong project management and analytical skills, with the ability to translate customer insights into marketing strategies

Strong understanding of youth sports dynamics and the unique challenges faced by organizations

Exceptional written and verbal communication skills, with an ability to create engaging and clear marketing content

Familiarity with marketing automation tools and experience analyzing campaign performance using analytics platforms

Proficiency in graphic design tools and an eye for design to create visually appealing materials

Strong organizational skills and the ability to manage multiple projects within tight deadlines

Analytical mindset with experience in using data to inform decisions and optimize campaigns

Ability to work collaboratively in a team environment and foster strong cross-functional partnerships

Benefits

Medical

Dental

Vision

Life Insurance

Disability

401(k)

Paid Parental Leave

Unlimited PTO

Monthly Wellness Expense Reimbursement

Work equipment (laptop and monitor) provided by RCX Sports plus, expense up to $350 towards the purchase of a personal use laptop, tablet, or computer