PeopleFinders · 4 hours ago
Senior Director of Marketing and Growth – Property Reach
United States
Full-time
Remote
Director/Executive
8+ years expPeopleFinders is the premier online service for consumers to locate, contact and verify people and businesses. The Senior Director of Marketing and Growth at Property Reach will own customer acquisition, reduce churn, increase LTV, and grow MRR, while executing a hands-on, full-funnel marketing strategy.
DatabaseInternetSearch Engine
Responsibilities
Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS
Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting
Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue
Run all marketing initiatives through HubSpot (automation, segmentation, reporting)
Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility
Track funnel metrics and optimize performance using Google Analytics GA4
Manage and mentor the Director of Marketing, as well as internal and external resources
Indirectly oversee the Social Media Manager through your Director
Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals
Lead from the front—strategy, execution, and iteration all roll up to you
Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms
Make spending decisions that prioritize CAC efficiency and LTV growth
Influence future hiring decisions as performance justifies scale
Qualification
Required
8+ years of performance-focused B2B SaaS marketing experience
Recent experience in Real Estate
Proven ability to hit MRR growth targets within very specific ICPs
Skilled in scaling paid acquisition (Google Ads, Meta), CRO, lifecycle/email marketing
Leading SEO/GEO initiatives to drive organic growth across Search and AI landscapes
Data-driven mindset with a strong focus on data, testing, and rapid iteration
Confident team leader and cross-functional collaborator
Proven ability to translate strategy into execution with fast iteration and measurable outcomes
Experience in PropTech, real estate, skip tracing, and/or data SaaS subscription models
Deep experience in HubSpot (workflows, attribution, email flows) and ABM platforms
BI reporting tools and channel-specific marketing analytics tools (dashboards, performance tracking, and analysis)
Google Analytics GA4 360 (conversion funnels, attribution)
Preferred
Familiarity with tools like Segment, Looker, Hotjar, or similar
Experience in positioning a brand as a category leader through creative campaigns
Skilled at gaining cross-functional buy-in and influencing without authority in fast-paced environments
Benefits
Flexible PTO
6% 401K match
100% of the cost paid for the employee for medical, dental and vision
75% of the cost paid for dependents for medical, dental and vision
Company
PeopleFinders
PeopleFinders is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible via public records in the United States.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
W
Walter Turner
Chief Product Officer
Recent News
TechRadar
2022-02-18
Company data provided by crunchbase