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The Estée Lauder Companies Inc. · 1 month ago

Manager, Earned Community Engagement - MAC

New York, United States

Full-time

Onsite

Mid, Senior Level

$85K/yr - $140K/yr

5+ years exp

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The role involves building marketing plans, managing product portfolios, and developing strategies to enhance consumer engagement and brand performance.

Cosmetics

Responsibilities

Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams

Profiles consumers, adapting global guidelines to local reality

Defines the Consumer Journey according to the profiled targets

Defines the advertising and distribution mix

Adapts the marketing plan according to sales performance, trends, competitors and social media metrics

Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type)

Manage and maintain discontinued products and returns with the objective of reducing returns

Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy

Forecasts GWP, testers and samples

Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies

Analyzes sales performance of key categories

Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert

Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets

Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management

Creates Account and Purchase⁃Order ledger and follow⁃up

Supply management and responsible for giving information to relevant stakeholders

Manages returns and assortments

Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness

Defines and presents regional marketing plans, ensuring their effective implementation

Shares ideas and challenges in cross brand meetings Campaigns support

Builds local product offerings if relevant in collaboration with Trade Marketing

Supports Consumer Marketing in building local launch plans

Responsible for campaigns (Event Management, timing of campaigns and tracking)

Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams

Manages Marketing budget, reviewing P&L on a monthly basis

Defines A&P budget and optimizes it

Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys)

Gathers feedback from customers with the Consumer Communication Executive Customer Relationship

Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities

Engages in CR activities across various touch points

Qualification

Marketing experienceAnalytical skillsStrategic accountabilityDigital understandingCross-functional leadershipLocal languageProactivityLuxury touchFluent EnglishCommunication skills