Workiva · 1 day ago
Senior Director of Product Marketing, Financial Reporting
United States
Full-time
Hybrid
Director/Executive
$185K/yr - $296K/yr
12+ years expWorkiva is seeking a visionary product marketing leader to shape the strategy and commercial success of their financial reporting solutions portfolio globally. As Senior Director of Product Marketing, you will leverage your expertise in the Office of the CFO and AI to drive revenue growth and portfolio performance, while leading a talented team of product marketers.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Hiring Manager
Heather Stone
Responsibilities
Lead the development of Workiva’s go-to-market (GTM) strategy globally for our financial reporting solutions, aligning market opportunities, customer needs, and short- and long-term business objectives
Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy. Distill these insights into actionable, forward‑thinking marketing plans that drive differentiation and growth
Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation. Leverage market and sales insights to influence product roadmaps that meet evolving customer needs
Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results
Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes
Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed
Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders. Drive thought leadership through content and speaking engagements that elevate Workiva’s profile as a trusted leader in software for the Office of the CFO
Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value
Qualification
Required
Bachelor's Degree in marketing or related field
12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles
B2B marketing or product marketing experience in the SaaS industry
Preferred
MBA or equivalent advanced degree preferred
8+ years of experience in managing and leading high-performing global teams
Experience leading cross functional initiatives that require a high degree of change management
Deep understanding of Office of the CFO processes and workflows, especially financial reporting, including buyer personas and competitive dynamics
A proven ability to craft and execute product marketing strategies that drive tangible results
Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
Proven ability to innovate and optimize marketing strategies to deliver measurable business results
Exceptional program management skills to drive initiatives forward with clarity and impact
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
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