Workiva · 2 weeks ago
Lead Product Marketing Manager, Growth Solutions
United States
Full-time
Hybrid
Senior Level, Lead/Staff
$133K/yr - $214K/yr
8+ years expWorkiva is seeking a Lead Product Marketing Manager-Growth Solutions to create and manage the design and expansion of emerging use cases and solutions globally, from concept to launch. This role will drive innovative product marketing strategies and act as a catalyst for change while collaborating with various teams to define strategies that align with market needs.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Responsibilities
Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities
Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process
Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention
Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit
Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ
Qualification
Required
Undergraduate Degree or equivalent combination of education and experience in a related field
8+ years experience in growth marketing or related fields
Preferred
Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies
Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making
Proven ability to innovate and optimize business-driving strategies
Exceptional communication and program management skills
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
Recent News
2026-01-22
2026-01-07
The Motley Fool
2025-12-31
Company data provided by crunchbase