Erlanger · 1 day ago
Digital Specialist
Chattanooga, TN
Full-time
Onsite
Entry, Mid Level
2+ years expErlanger is a health system that operates with the structure and coordination of a full-service marketing firm. The Digital Specialist is responsible for managing digital platforms, supporting marketing campaigns, and enhancing user experiences through content implementation and ongoing maintenance of web assets.
Hospital & Health Care
Responsibilities
Implement web content updates, page edits, and structural changes using Erlanger's CMS (e.g., WordPress, Drupal, or similar)
Create and manage custom landing pages for marketing campaigns, events, or digital advertisements in partnership with strategists and designers
Maintain internal links, forms, directories, and embedded tools across key pages
Assist in the digital setup and technical execution of service line and brand campaigns, including asset placement, UTM tracking, and basic performance monitoring
Collaborate with the Marketing and Digital teams to ensure campaign timelines are met and digital deliverables are implemented correctly
Coordinate file uploads, redirects, and page performance testing across campaigns
Routinely audit websites and microsites for broken links, outdated content, formatting issues, and user experience problems
Help implement SEO best practices, including meta tags, alt text, keyword integration, and mobile responsiveness improvements
Provide technical QA for published content and troubleshoot platform display issues
Collaborate with the Content Manager and Production Specialist to ensure timely implementation of copy and design elements across digital platforms
Support the Creative and Communications teams by embedding video, press content, or patient stories into relevant web areas
Work with the Digital Engagement Manager to coordinate technical vendor support or internal IT collaboration when needed
Qualification
Required
Bachelor's degree in digital media, Web Design, Marketing, Communications, or related field, or equivalent work experience
2-4 years of experience in digital marketing, web content management, or technical website support
Experience using CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge preferred
Familiarity with Google Analytics, SEO fundamentals, and UTM campaign tracking
Detail-oriented with strong organizational and time management skills
Preferred
Experience in healthcare, nonprofit, or highly matrixed organizations a plus
Company
Erlanger
Erlanger, named among "America's Best Hospitals" by U.S.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Angel Moore, Esq.
CEO, Erlanger CHC's & Erlanger Health System Vice President Population Health
Stephanie Boynton
VP/CEO Erlanger Bledsoe/SVED and EWCH
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