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Shiseido · 1 day ago

Senior Manager, Consumer Insights & Marketing Intelligence

New York, NY

Full-time

Onsite

Senior Level

$109K/yr - $150K/yr

6+ years exp

Shiseido Americas is a subsidiary of the world-renowned Shiseido Company Limited, focusing on prestige beauty brands. The Senior Manager, Consumer Insights & Marketing Intelligence will drive consumer insights and data-driven decision making to shape brand strategies and support business growth.

BeautyCosmeticsFashionPersonal Care and Hygiene

Responsibilities

Develop and own the consumer insights project roadmap aligned to building and activating brand strategy for regional and global teams, including new product development, creative optimization, 360 marketing activations, category/channel expansion, etc

Lead and execute quantitative and qualitative research studies. Design vendor-led and DIY research including in-house survey design and programming, quotas and fielding and analysis/reporting, ensuring insights are clear and actionable

Manage foundational research programs including our 4C’s (Consumer, Category, Channel and Competitive) Study, Brand Equity Tracking and Category Segmentation

Influence cross-functional teams, working closely alongside business partners to create brand strategies grounded in market data and consumer intelligence

Deliver macro trends and foresights shaping the beauty category to uncover new opportunities and refine existing strategies

Translate complex data into clear, compelling narratives that inform senior leaders and influence business strategies

Connect the dots across separate customer data sets including custom research, analytics (market/retailer sales, CRM) and syndicated sources (social listening, shopper insights, trends) to answer key business questions

Stay current on new research methodologies and tools and lead pilot programs to further advance the analytic and insights muscle in the organization

Lead the development of a best-in-class consumer insights function that creates deep consumer relationships and global beauty brands

You will perform other duties as assigned

Qualification

Consumer insightsData analyticsQuantitative researchQualitative researchRetail industry knowledgeProject managementTeam leadershipExcel proficiencyPowerPoint proficiencyCommunication skillsProblem solvingAdaptabilityDetail orientedCollaborationStrategic thinking

Required

6-8 years of experience in consumer insights, business intelligence and/or analytics departments

Understanding of Retail, FMCG, CPG, Luxury and/or Beauty industries including business related experience in marketing and product development, preferred

Expert analytical proficiency using syndicated data sources, customer data analytics, and quantitative and qualitative research methodologies

Strategic thinker who takes a broad view of the business, industry and consumers to anticipate and identify future opportunities

Thrives on collaboration, building trusted and respectful relationships, promoting the inclusion of diverse knowledge, skills and experiences to push boundaries

Highly self-motivated, self-starter, problem solver and intellectually curious

Agility to adapt to change and mobilize with shifting needs and demands

Detail oriented and strong project management skills and the ability to prioritize across multiple stakeholders

Experience leading a team and strong people management skills

Excellent written and verbal communication skills

Advanced Excel and PowerPoint skills required