Serengeti Eyewear · 1 month ago
Trade Marketing Specialist
Wilmington, DE, US
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $74K/yrSerengeti Eyewear is part of Bollé Brands, a leading eyewear and head protection group. They are seeking a Trade Marketing Specialist to support the Trade Marketing Manager in adapting global strategies for the American market, manage marketing assets, coordinate events, and drive brand awareness through various marketing activities.
EyewearRetail
Responsibilities
Support the Trade Marketing Manager - NAM with:
Creating or Preparing creative/design briefs to develop all needed marketing collateral materials (print and digital) for the Americas market
Assisting in the development and execution of brand & communication activities in accordance with the global strategic direction (including PR)
Help ensure all online assets are kept updated and accurate on both Bollé Safety & key distributors’ media hubs
Ensure translations and localization of relevant content for the region is updated and completed in a timely manner. Coordinate with agencies when necessary
Support the Trade Marketing Manager - NAM with:
Assist the North American Bollé Safety sales team as needed with marketing, advertising and distributor needs as necessary
Gather distributors’ feedback and develop appropriate assets (print and digital) accordingly to promote Bollé Safety to their sales team and customers
Ensure the highest visibility of the brand on key distributors’ assets in America (USA & LATAM)
Prepare and assist in marketing presentations as required
Track and report Trade Marketing activities
Gather insights, benchmark in accordance with Sales demand
Develop POS (point of sale) design and supports to increase sales experience
Manage sampling strategy for customers
Create, prepare, source point of sale and promotional materials in line with budgets allocations
Assist in the planning and execution of the company’s key tradeshows and events
Coordinate the proper lead generation and follow-up
Benchmark best practices for booth development
Manage relationship with partners and event organizers
Manage events’ ROI and provide insights to optimize global event strategy
Attend events as needed
Support the Trade Marketing Manager - NAM with
Develop and oversee an eblast content calendar targeting both distributors and end users, utilizing Klayvio
Manage the eblast recipient list, including CRM information
Adapt website content with American English wording as needed (with SEO-driven content)
Assist with management of CRM and PIM data
Respect of the brand
Timely delivery of high-quality content
Effective, timely communication and marketing support of the sales team and key distributors
Ensure all major brand activities are communicated to relevant stakeholders, both local and international
Effectively and timely communicate and work hand in hand with sales, customer service and supply teams
Timely preparation of monthly brand activity reports. Ensure product knowledge is kept updated and of a high standard
Update Marketing and communication plan for the region
Qualification
Required
Past work experience in marketing
Graphic design skills: Knowledge of Adobe software (InDesign, Illustrator, Photoshop…)
Excellent organizational and time management skills
Strong communication (oral and written) skills
Proactive, result driven mindset
Strong collaboration skills and autonomy
Work from our office in Carlsbad a minimum of 3 days a week. Rest of the week in home office or at Carlsbad office (based on your preferences)
Travel up to 15% to attend events
Preferred
Spanish language would be a plus
Knowledge of Klaviyo, Netsuite, and/or Jira would be a plus
Experience in a PPE and/or safety environment would be a plus
Company
Serengeti Eyewear
Serengeti is a one-of-a-kind brand that combines cutting-edge eyewear tech with a refined sense of aesthetics, design, and innovation.
Founded in 1982
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase