Apply on Employer Site

Erlanger · 2 days ago

Social Media Specialist

Chattanooga, TN

Full-time

Onsite

Entry, Mid Level

2+ years exp

Erlanger is a major healthcare system, and they are seeking a Social Media Specialist to manage their organic social media presence. This role involves content planning, publishing, and performance monitoring to ensure a consistent brand voice and strong community engagement.

Hospital & Health Care

Responsibilities

Develop and schedule organic social media posts across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter), with potential expansion to TikTok or YouTube

Write clear, engaging, and brand-aligned captions and post copy tailored to specific audiences and platform formats

Collaborate with the design team or use internal templates/tools to create or repurpose graphics and short-form visual assets

Maintain a social media content calendar aligned with marketing campaigns, organizational milestones, holidays, and community events

Coordinate with the Marketing Strategists, Communications, Foundation, and physician practices to identify upcoming content opportunities

Ensure consistency and alignment across service line messaging, public health campaigns, Foundation events, and other institutional priorities

Monitor social channels for comments, messages, and public sentiment; elevate issues to appropriate internal stakeholders when needed

Engage with community members and organizations online in alignment with brand voice and policies

Track performance of social posts using native platform analytics and dashboards; report on reach, engagement, follower growth, and post trends

Collaborate closely with the Digital Specialist to align social media strategy with digital content, web activity, and campaign efforts

Work with the Content Manager to ensure consistency in tone and messaging across platforms

Support occasional paid social campaign coordination with external media or digital partners under direction from the Digital Engagement Manager

Qualification

Social media managementContent creationSocial platformsScheduling tools proficiencyBasic design skillsAttention to detailCommunication skillsRelationship building