Electronic Arts (EA) · 3 days ago
Sr. Product Marketing Manager - Core Games
Los Angeles, CA
Full-time
Hybrid
Senior Level, Lead/Staff
CAD$131K/yr - CAD$183K/yr
10+ years expElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. The Senior Product Marketing Manager will support the Product Marketing function across a variety of mobile games, driving marketing strategy to promote awareness, adoption, engagement, and retention of players.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services
Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies
Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle
Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency
Work with the Creative team on marketing asset development
Collaborate with Analytics to build accountability (targets, experiments)
Produce campaign post-mortems to highlight insights for Growth & Studio team
Partner with finance and operations on budget management for brand programs
Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
Work in partnership with 1st Party and ASO to test and implement improvements across app stores
Qualification
Required
Bachelor's Degree or equivalent in business or related field
At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners
Analytical marketer who can translate data into actionable insights
Experience managing a cross-functional team in a large organization
Integrated Marketing experience including paid, owned, and organic channels
Strong project management skills
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Retirement plan to regular full-time employees
Complimentary games
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Laura Miele
COO & EVP of marketing, commercial
Michael Robinson
SVP EA Digital Platform
Recent News
The Journal Record
2026-01-09
2026-01-08
Company data provided by crunchbase