Blue Acorn iCi · 1 month ago
Digital Strategy Consultant / Business Analyst / Journey Expert
United States
Full-time
Remote
Mid, Senior LevelBlue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. The Digital Strategy Consultant / Business Analyst / Journey Expert will translate business goals into actionable use cases and measurement plans, partnering with various teams to ensure customer journeys are clearly defined and measurable.
Information Technology & Services
Responsibilities
Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles
Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation
Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases
Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases
Document segmentation logic, audience frameworks, messaging triggers, and data dependencies
Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs
Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront)
Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks
Support backlog management with user stories and refinement for multi-solution Adobe programs
Facilitate workshops, discovery sessions, and journey design sessions with client teams
Ensure program cohesion and stakeholder clarity across delivery stages
Qualification
Required
Working knowledge of AEP, RTCDP, AJO, and CJA
Ability to interpret data schemas, identity models, and event structures
Understanding of segmentation logic, customer attributes, and behavioral signals
Experience defining success metrics, measurement plans, and reporting requirements
Experience translating business goals into technical requirements, journeys, or data-driven use cases
Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies
Ability to break down complex problems into structured frameworks and clear documentation
Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences
Consultative mindset with experience facilitating workshops or working directly with business stakeholders
Highly organized and able to influence alignment across cross-functional departments
Preferred
Familiarity with AEM Assets, Workfront, or Marketo is a plus
Benefits
Medical, dental and vision insurance
Life insurance
Disability
Paid time off
401(k)
And more!
Company
Blue Acorn iCi
Blue Acorn iCi, an Infosys Company, is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience-driven commerce offerings.
Founded in 2008
201-500 employees
H1B Sponsorship
Blue Acorn iCi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (7)
2023 (4)
2022 (5)
Funding
Current Stage
Growth StageLeadership Team
Chris G.
Chief Executive Officer
Judy Geaslen
Chief Financial Officer
Company data provided by crunchbase