Dow Jones · 15 hours ago
Director, Marketing Analytics, Acquisition & Paid Media
New York, NY
Full-time
Onsite
Director/Executive
$155K/yr - $195K/yr
12+ years expDow Jones is a global leader in business news and information, delivering trusted journalism and data to millions. The Director of Marketing Analytics will lead the Acquisition & Paid Media Analytics function, partnering with teams to maximize marketing efficiency and digital subscription growth through data-driven insights and strategic analytics leadership.
Digital MediaNewsPublishingSocial Media
Responsibilities
Lead Data-Driven Acquisition Insights
Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels
Build the Measurement & Optimization Framework
Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes
Shape Strategy Through Analytics Partnership
Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities
Drive Experimentation and Continuous Improvement
Champion a culture of test-and-learn across campaigns and channels
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched-market methods
Forecasting & Scenario Planning
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning
Data Infrastructure & Automation Enablement
Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes
Advance dynamic and predictive models for ongoing optimization and pricing intelligence
Executive Storytelling & Influence
Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization
Qualification
Required
12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e-commerce, or digital consumer businesses
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker)
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform marketing strategy
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization
Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
1001-5000 employees
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Almar Latour
CEO, Dow Jones & Publisher, The Wall Street Journal
Sarah Cottle
Executive Vice President and General Manager, Energy
Recent News
Sports Business Journal
2025-12-19
2025-12-19
Company data provided by crunchbase