Cloudbeds · 1 month ago
Paid Campaign Manager
Europe
Full-time
Onsite
Senior Level
5+ years expCloudbeds is a company transforming the hospitality industry with its innovative software solutions. They are seeking an experienced Paid Campaign Manager to lead global, multi-channel acquisition programs and engage high-value accounts through data-driven marketing strategies.
Enterprise SoftwareHospitalityHotelSaaSSoftware
Responsibilities
Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report
Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts
Own budget pacing and performance across channels with focus on efficient pipeline generation
Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs
Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals
Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website
Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels
Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData
Qualification
Required
Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment
Strong track record managing budgets and performance across Google Search and LinkedIn Ads
Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms
Proven track record in capturing B2B audiences in mid-market or enterprise segments, with an Account-Based Marketing (ABM) mindset to design and execute multi-touch campaigns across multiple channels
Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot)
Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics
Strong command of Excel/Google Sheets for data analysis and performance reporting
Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools (basic level acceptable)
Excellent communication and collaboration skills, especially in cross-functional environments
Fluent in English
Creative, analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics
Preferred
Experience with lead routing tools like Chili Piper, Qualified, or LeanData
Experience with Zapier for creating and managing workflows and automations across platforms
Fluent in Spanish
Benefits
Remote First, Remote Always
PTO in accordance with local labor requirements
2 corporate apartment accommodations for team member use for free (San Diego & São Paulo)
Monthly Wellness Fridays - enjoy an extra long weekend every month
Full Paid Parental Leave
Home office stipend based on country of residency
Professional development courses in Cloudbeds University
Access to professional development, including manager training, upskilling and knowledge transfer
Company
Cloudbeds
Cloudbeds’ hospitality management platform enables hotels to grow revenue, streamline operations, and deliver memorable guest experiences.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$248.44MKey Investors
SoftBank Vision FundViking Global InvestorsPeakSpan Capital
2021-11-03Series D· $150M
2020-03-11Series C· $82M
2018-03-01Series Unknown
Leadership Team
Adam Harris
Chief Executive Officer
Richard Castle
Cofounder, President & COO
Recent News
Hotel Management Network
2025-12-22
Company data provided by crunchbase