2U · 9 hours ago
Executive Director, edX
Arlington, Virginia, United States
Full-time
Hybrid
Director/Executive
15+ years exp2U is a company dedicated to making learning limitless through their online learning platform, edX. They are seeking an Executive Director to lead the edX consumer platform, responsible for driving consumer growth, managing P&L, and collaborating across the organization to enhance learning offerings.
Cloud ComputingEdTechEducationSoftware
Responsibilities
P&L Responsibility: Own and deliver on all P&L targets for the edX consumer business, ensuring its growth and success as an integral part of the broader 2U strategy
ECommerce Product Strategy: Develop and execute a diverse B2C portfolio strategy for edX, developing and maintaining a range of attractive learning products (by price, time, and credential type) to meet learners at every stage of their career
Learner Acquisition: Lead a cross-functional governance team (Product, Marketing, Analytics, etc.) to attract learners to the platform by growing organic traffic/SEO and optimizing paid marketing channels
Conversion & Purchase: Own the consumer journey, connecting learners to the appropriate solution and leading initiatives to dramatically improve conversion funnels and drive them to purchase
Loyalty & Retention: Create a long-term relationship with learners to build a loyal customer base and drive repeat purchases. Drive the strategy to launch and scale a competitive consumer subscription offering, increasing learner value and recurring revenue
Cross-Functional Leadership: Serve as a key collaborative leader, ensuring constant alignment and successful partnership with cross-functional organizations (Product, Marketing, Partnership Management, B2B Sales, Tech, and Finance) to execute the edX strategy
Content Strategy: Partner with content acquisition and learning teams to bring more career- and industry-relevant content to the platform
B2B Sales Collaboration: Successfully collaborate with the B2B sales organization by instrumenting the edX consumer journey with effective lead-generation strategies to fuel the sales pipeline
Partnership Collaboration: Work closely with the partnership management team to evolve partner contracts (rev share, platform control) in support of the consumer subscription and growth strategy
Platform Innovation: Champion initiatives to standardize the learner experience and innovate with AI to enhance learner engagement and outcomes
Qualification
Required
Bachelor's degree required
15+ years of progressively responsible executive leadership experience in a high-growth technology, SaaS, or EdTech environment
Proven P&L Responsibility: Demonstrable experience managing the full P&L for a large-scale, high-growth B2C eCommerce or consumer platform business
Strong eCommerce Background: Must have a strong background in eCommerce with proven experience in:
Developing and maintaining attractive learning products
Attracting learners to a platform and connecting them to the appropriate solution
Driving learners to purchase and creating long-term relationships
Building a loyal customer base and driving repeat purchases
B2C Platform Expertise: Deep expertise in the B2C toolkit, including consumer marketing, product management, subscription models, SEO/traffic acquisition, and conversion rate optimization
Collaborative Leader: A proven ability to be successful and collaborate with other parts of a matrixed organization, including product, marketing, partnership management, and B2B sales teams
Transformational Leadership: A 'builder' profile with proven experience scaling a business unit and building the organizational and technical foundations for growth
Exceptional Commercial & Financial Acumen: Ability to meticulously forecast revenue, own a P&L, and model complex business trade-offs
Executive Presence: Superb communication, negotiation, and influencing skills, with the ability to build consensus and C-suite/Board-level credibility in a highly matrixed organization
Data-Driven & Resilient: A bias for action and a relentless focus on data to drive decisions, comfortable executing at speed in a complex, evolving 'building phase' environment
Prior experience with CRM, BI Tools, and web analytics platforms is essential
Preferred
MBA or advanced degree strongly preferred
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
H1B Sponsorship
2U has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (5)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
EdTechReview
2025-12-01
Company data provided by crunchbase