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Ylopo · 1 month ago

Digital Marketing Strategist

United States

Full-time

Remote

Entry, Mid Level

$50K/yr - $60K/yr

Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country. They are seeking a Digital Marketing Strategist who will manage marketing tests, create and optimize campaigns, and utilize AI tools for reporting on KPIs. The ideal candidate will be a self-starter with a general marketing background who is ready to take ownership of their work.

Lead GenerationMachine LearningMarketing AutomationPropTech

Growth Opportunities

Responsibilities

A soup-to-nuts management of marketing tests from creation, to performance optimization, to reporting and analysis. This is a role for someone who has a general marketing background who feels like they are ready to take the next step and own their work, from start to finish

Create and optimize marketing campaigns across Google, Facebook, and Microsoft Ads (Search, Display, YouTube, Demand Gen, Performance Max)

A/B test ads and strategies on both current and prospective products

Research potential new ad ideas, including delivery methods, keywords or targeting, creative, landing pages, etc

Use AI and spreadsheet tools to complete and/or manage tasks, and report on KPI

Qualification

Google AdsMarketing principlesAI toolsSpreadsheet toolsProactive communication

Required

A self-starter that can manage time and balance multiple priorities without constant oversight

A proactive communicator who asks questions and can report on findings to management

Someone who is coachable and willing to receive feedback to level up their marketing skills

Preferably, someone from an ad agency or similar environment where they were held accountable for performance results, and/or excelled in a client-facing role

An understanding of general marketing principles and KPI (impressions, clickthrough, conversion rate, etc.)

Some familiarity with Google Ads and/or Google Ads Editor

Some understanding of spreadsheet tools like Microsoft Excel and/or Google Sheets

Some understanding of AI tools like Gemini, ChatGPT, etc