Apply on Employer Site

Magellan Jets · 1 week ago

Demand Generation Specialist

Quincy, MA

Full-time

Onsite

Mid Level

$85K/yr - $90K/yr

3+ years exp

Magellan Jets, founded in 2008 and based in Quincy, MA, is a leading private aviation provider offering a range of aviation solutions. The Demand Generation Specialist will play a key role in the Marketing team by developing and optimizing multi-channel demand generation programs, ensuring smooth campaign launches, and maintaining data integrity across marketing and sales systems.

Travel

Responsibilities

Build and maintain HubSpot marketing automation workflows, landing pages, forms, and email nurtures that support both paid and organic campaigns

Assist in campaign setup, QA, and launch—ensuring accurate tagging, lead routing, and attribution across HubSpot and Salesforce

Monitor campaign performance, analyze conversion trends, and recommend quick-turn optimization opportunities

Maintain campaign documentation and support cross-channel alignment with internal teams and agency partners

Ensure leads are captured, scored, and distributed correctly; proactively identify and troubleshoot routing or process issues

Maintain and enhance campaign dashboards and performance reports in HubSpot and Salesforce, ensuring data accuracy and visibility across the funnel

Automate recurring reporting processes to reduce manual work and deliver consistent KPI updates

Identify operational bottlenecks within marketing workflows and propose technology or process improvements

Support documentation of best practices related to campaign setup, data hygiene, and performance analysis

Maintain data integrity across marketing and sales systems

Assist in automating simple, recurring tasks such as reporting, campaign handoffs, and scheduled email sends

Explore emerging tools, trends, and techniques that may increase marketing efficiency or performance

Qualification

HubSpotSalesforceDemand generationMarketing automationData analysisCross-functional communicationExcel/Google SheetsProject managementAttention to detail

Required

3–5 years of experience in demand generation, marketing operations, or a similar digital marketing role

Strong understanding of demand generation principles, funnel metrics, and lead lifecycle management

Strong understanding and aptitude for AI and how it can be applied within the marketing function to create gains in demand generation performance and marketing efficiency / productivity

Continuous learning mindset with an interest in emerging marketing technologies, automation, and analytics

Working knowledge of marketing operations best practices, including lead routing, scoring, attribution, and CRM/marketing automation integrations

Familiarity with paid media channels (search, social, display) and how they contribute to full-funnel performance

Solid grasp of data hygiene, campaign taxonomy, and reporting structures in HubSpot and Salesforce

Understanding of A/B testing methodologies and basic optimization strategies

Proficiency in HubSpot (workflows, email nurtures, forms, landing pages, reporting) and practical experience with Salesforce for lead and campaign data

Strong analytical skills with the ability to interpret data, identify trends, and recommend actionable insights

High attention to detail, especially in campaign QA, tagging, documentation, and performance tracking

Strong project management skills with the ability to manage multiple concurrent campaigns and deadlines

Effective cross-functional communication skills—comfortable collaborating with Sales, media agencies, and internal stakeholders

Ability to automate recurring tasks and streamline processes using tooling within HubSpot, Salesforce, or complementary platforms (Zapier, Google Sheets, etc.)

Intermediate Excel/Google Sheets skills (VLOOKUP/XLOOKUP, pivot tables, basic formulas)

Executes campaigns end-to-end with accuracy, speed, and consistent QA rigor

Troubleshoots lead flow issues, data discrepancies, routing errors, and workflow failures across marketing and sales systems

Translates performance data into clear, actionable insights for internal stakeholders

Adapts quickly in a dynamic environment and prioritizes tasks based on impact

Learns and adopts new technologies, tools, and processes to improve marketing efficiency and performance