Lifecycle Marketing Manager jobs in United States
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SimplePractice · 1 day ago

Lifecycle Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$100K/yr - $129K/yr
date5+ years exp

SimplePractice is a company focused on improving access to quality care for health and wellness clinicians. They are seeking a Lifecycle Marketing Manager to lead end-to-end campaign development and execution, particularly through email, while leveraging data-driven insights to enhance customer engagement.

Health CareSaaSSoftware
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H1B Sponsor Likelynote

Responsibilities

Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale
Design personalized onboarding experiences that support various personas and segments across various channels
Develop foundational understanding of the customer journey and use data-driven insights to propose new optimizations, personalization, and A/B test to execute
Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption
Partner with creative team to create compelling content for emails, in-app messages, push notifications and SMS
Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations
Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success

Qualification

Lifecycle marketingCRM marketingEmail marketingData analysisIterableCampaign managementCross-functional collaborationProblem solvingSelf-starter

Required

5+ years of experience in lifecycle marketing, crm marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages
Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana
Experience collaborating with cross-functional teams and managing campaigns from ideation to execution

Preferred

Experience in SMS, push, and in-product notifications is a plus

Benefits

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

Company

SimplePractice

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Glassdoor3.7
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Cloud-based Practice Management Software for Health Professionals.
dateFounded in 2012
location
Santa Monica, California, USA
people-size501-1000 employees
web-link
http://www.simplepractice.com

H1B Sponsorship

SimplePractice has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)

Funding

Current Stage
Late Stage

Leadership Team

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Ralph Zimmermann
Founder | Advisor
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Recent News

Business Wire
SimplePractice Launches Clinical Advisory Board to Advance Solutions for Independent Practitioners
2025-12-05
HealthCareIT News
Integrated EHR helps group practice double revenue, multiply number of providers
2025-10-16
MedCity News
The Top Appointment Scheduling Software for Wellness Clinics
2025-08-08
Company data provided by crunchbase