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New Western · 1 month ago

Marketing Automation and Engagement Specialist

Irving, TX

Full-time

Hybrid

Mid Level

$65K/yr - $85K/yr

3+ years exp

New Western Corporate is a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. They are seeking a detail-oriented and creative Marketing Automation & Engagement Specialist to enhance their digital marketing operations, focusing on social media, audience engagement, and lifecycle automation.

Real Estate

Growth Opportunities

Responsibilities

Manage and optimize social media programs, including scheduling, engagement, performance tracking, and community interaction across channels (LinkedIn, Facebook, Instagram, etc.)

Create and automate content workflows, such as post scheduling, nurture sequences, and triggered campaigns that improve engagement and conversion

Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability

Assist with SEO and content optimization, including keyword tagging, metadata updates, and publishing blog or landing page content

Monitor analytics and campaign metrics (social, email, and web) to identify trends, insights, and opportunities for performance improvement

Collaborate closely with the Senior Marketing Operations Lead, designer, and developer to implement campaigns efficiently and accurately

Maintain brand consistency across channels while tailoring content for engagement and audience behavior

Support marketing technology operations, including marketing automation tools, CRM integrations, and reporting dashboards

Stay current on emerging social tools, platform updates, and automation trends, bringing forward recommendations for process and engagement improvements

Qualification

Marketing automation toolsSocial media managementEmail marketing toolsSEO knowledgeAnalytical skillsCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing, Communications, or related field

3–5 years of experience in digital marketing, social media, or marketing operations

Proven ability to manage social channels and drive measurable engagement

Hands-on experience with social scheduling and automation platforms (e.g., HubSpot, Hootsuite, Sprout Social, or similar)

Familiarity with email marketing tools, CRM systems, and basic automation workflows (HubSpot, Salesforce Marketing Cloud, Marketo, or similar)

Basic understanding of SEO and web content management (WordPress or similar CMS)

Strong analytical skills with the ability to translate data into insights

Excellent writing and communication skills with an eye for detail and tone consistency

Proactive, organized, and comfortable working in a fast-paced, cross-functional environment

Company

New Western

Glassdoor4.6

New Western is a real estate investment marketplace that makes investing more accessible for more people.

Founded in 2008

Irving, Texas, USA

201-500 employees

http://www.newwestern.com

Funding

Current Stage

Growth Stage

Leadership Team

Stuart Denyer

Chief Executive Officer

Kurt Carlton

President and Co-Founder

Recent News

HousingWire.com

New Western acquires Big State Home Buyers to expand investment pipeline

2025-10-22

HousingWire.com

New Western CEO says the firm beat OpenDoor as nation’s largest homebuyer in Q2 2025

2025-08-22

HousingWire.com

Local investors outpace builders in affordable home output

2025-08-20

Company data provided by crunchbase