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Gossamer Bio · 15 hours ago

Director/Sr Director, Digital/Omnichannel Marketing

San Diego, CA

Full-time

Hybrid

Director/Executive

$225K/yr - $265K/yr

10+ years exp

Gossamer Bio is a biotechnology company seeking a Director/Sr Director of Digital/Omnichannel Marketing to lead their marketing efforts. The role involves designing and operationalizing omnichannel marketing strategies while collaborating with various internal and external stakeholders to enhance business engagement and drive measurable impact.

BiotechnologyHealth CareTherapeutics

Growth Opportunities

Responsibilities

Define and implement scalable omnichannel operating models, processes, and tools for a growing commercial organization

Serve as a hands-on builder, establishing the foundation for omnichannel operations, vendor selection, and campaign execution

In partnership with commercial operations, ensure alignment on data infrastructure, marketing technology, CRM, and analytics integrations

Develop and execute an omnichannel marketing vision aligned with corporate brand, portfolio, and commercialization strategies

Lead cross-functional collaboration between Marketing, Sales, Medical Affairs, IT, Analytics, and Agency partners to ensure cohesive execution

Define and operationalize audience segmentation, journey mapping, and personalized engagement strategies across digital and offline channels

Build marketing automation programs to drive lead nurturing, HCP engagement, and patient awareness initiatives

Partner with analytics and insights teams to develop data-driven optimization frameworks and measure channel performance

Design and implement core data infrastructure, CRM, marketing automation capabilities through martech platforms (e.g., Salesforce Marketing Cloud, Veeva etc)

Champion digital marketing within the marketing organization, fostering a test-and-learn culture

Ensure compliance with industry regulations while innovating in digital engagement

Establish KPIs, dashboards, and performance standards for marketing effectiveness

Manage the budget for the function, evaluate the cost-effectiveness of spending, and ensure the appropriate allocation of resources

Qualification

Digital marketing strategyOmnichannel marketingData analyticsCRM systemsMarketing automationHealthcare market dynamicsRegulatory complianceRelationship buildingProblem-solvingCommunication skills

Required

Bachelor's degree required

10+ years of marketing experience within the biotechnology or pharmaceutical industry

6 years of experience in a management or leadership role of people or function

6+ years of digital marketing experience with a strong understanding of best practices and emerging trends across multiple channels, including websites, email marketing, mobile apps, and media

Proven track record of developing, shaping, and optimizing HCP and/or Consumer digital experiences

Analytical mindset with experience using data to drive decisions and optimize performance

Excellent relationship-building and business-partnering experience across multiple departments, external partners, customers and patients

Strong understanding of healthcare market dynamics, HCP engagement, and patient behavior insights

Strong problem-solving abilities with a data-driven approach to decision-making and strategic planning

Advanced communication and presentation skills, with the ability to engage and influence internal and external stakeholders

Knowledge of regulatory and compliance requirements in pharmaceutical marketing