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Grammarly · 1 month ago

Performance Marketing Lead, Paid Social, Display & Video

United States

Full-time

Remote

Senior Level

$152K/yr - $209K/yr

6+ years exp

Grammarly, Inc. is now part of Superhuman, an AI productivity platform on a mission to unlock the superhuman potential in everyone. They are seeking a Performance Marketing Lead to lead visual performance channels and accelerate growth across desktop and mobile, managing a small team while focusing on strategy, execution, and customer acquisition.

Responsibilities

Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions

Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile

Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory

Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality)

Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube

Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies

Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals

Qualification

Digital marketing experiencePaid Social expertiseDisplay advertising expertiseVideo marketing expertiseMobile acquisition strategyData-driven decision makingAnalytical skillsTeam managementExperimentation frameworksCreative optimizationPerformance diagnosticsCollaboration skills

Required

Has 6–8+ years of experience in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile

Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth)

Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality)

Experience managing and developing a small team, including coaching, feedback, and performance guidance

Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy

Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus

Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies

Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering

Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture

Benefits

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

Disability and life insurance options

401(k) and RRSP matching

Paid parental leave

20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

Annual professional development budget and opportunities

Company

Grammarly

Glassdoor4.1

Grammarly stands with Ukraine. We invite you to do the same.

Founded in 2009

San Francisco, California, US

1001-5000 employees

https://www.grammarly.com/jobs/

H1B Sponsorship

Grammarly has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (43)

2024 (33)

2023 (26)

2022 (16)

2021 (27)

2020 (13)

Funding

Current Stage

Late Stage

Leadership Team

Rahul Roy-Chowdhury

Chief Executive Officer

Alex Shevchenko

Co-Founder, Board Member