Amazon · 1 month ago
Senior Brand Strategist, AWS Brand
San Francisco, California, USA
Full-time
Onsite
Mid, Senior Level
$127K/yr - $210K/yr
7+ years expAmazon Web Services (AWS) is a leading cloud platform that is seeking a Senior Brand Strategist to drive global brand and creative strategy. This role focuses on brand positioning, messaging, and creative strategy, collaborating with various teams to enhance brand experiences and perceptions.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
Connect the dots between business goals, customer insights, marketing strategies, and creative development
Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business
Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high-quality, consistent, and distinct customer experiences
Write creative briefs and meaningfully collaborate with creative teams to deliver bar-raising, performant creative outcomes
Present creative strategy and recommendations to senior leadership (VP/SVP/C-suite); influencing decision making through data-driven and emotional storytelling, and gracefully defend decisions and recommendations
Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
Manage multiple priorities and make things happen in a fast-paced, dynamic, culture
Facilitate open and productive strategic debates that result in the best possible outcomes for customers
Contribute to a diverse and inclusive creative culture that enables world-class creative development
Qualification
Required
Experience managing and coordinating multiple projects simultaneously
Experience working across teams and synthesizing feedback from multiple teams/owners
7+ years' experience in brand development or strategy inside advertising agencies, brand strategy consultancies, or in-house marketing organizations
Experience leading brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
Experience working with marketing stakeholders and brand creative teams to develop clear and durable visual brand systems across several partner and customer touch points
Preferred
Experience managing external agencies
10+ years' experience as a brand planner/strategist inside brand/advertising agencies, brand strategy consultancies, or the equivalent role inside a brand marketing organization
Experience with AWS or AI and cloud/infrastructure sectors
Track record of navigating complex businesses and producing breakthrough, famous work that drove results
Experience defining mechanisms for using data and metrics to measure impact and determine improvements
Benefits
Flexible work hours and arrangements
Employee-led affinity groups
Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences
Knowledge-sharing
Mentorship and other career-advancing resources
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-21
2026-01-21
Company data provided by crunchbase