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Gossamer Bio · 2 hours ago

Director / Senior Director, Patient Marketing

San Diego, CA

Full-time

Hybrid

Director/Executive

$225K/yr - $265K/yr

10+ years exp

Gossamer Bio is a biotechnology company focused on rare diseases, seeking a Director/Senior Director of Patient Marketing to execute marketing strategies for their product portfolio. This role involves collaboration with cross-functional teams for product launches, market penetration, and brand awareness, while ensuring compliance with regulatory requirements.

BiotechnologyHealth CareTherapeutics

Growth Opportunities

Responsibilities

Lead the implementation of the PAH brand strategy through effective execution of branded and unbranded tactics across key direct-to-patient marketing channels, with a specific focus on non-personal/digital engagement. Ensure all efforts meet or surpass brand objectives

Partner effectively with Clinical, Regulatory, Medical Affairs, and Sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels

Oversee the development and execution of marketing medical conventions, exhibits, and trade shows

Partner with Market Research, Medical, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics

Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement

Effectively manage agency partners, business processes, and project plans

Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI. Monitor and report on the effectiveness of marketing activities

Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines

Qualification

Biotechnology marketingRare disease expertiseDirect-to-patient marketingDigital marketing experienceProduct launch experienceBrand managementRegulatory compliance knowledgeAnalytical skillsStrategic thinkingProblem-solving skillsCommunication skillsPresentation skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business, Life Sciences, or a related field

10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets

2+ years Direct to direct-to-patient marketing and digital experience required

Experience with successful product launches and brand management in a highly regulated environment

Strong strategic thinking, analytical, problem-solving, communication, and presentation skills, with the ability to engage and influence internal and external stakeholders

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Ability to effectively work in a highly collaborative, matrixed environment

Knowledge of regulatory and compliance requirements in pharmaceutical marketing