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Progyny, Inc. · 1 day ago

Manager, Demand Generation and Performance Marketing

New York, NY

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $110K/yr

7+ years exp

Progyny is a global leader in women’s health and family building solutions, and they are seeking a Manager, Demand Generation and Performance Marketing to support their digital marketing team. This role involves driving pipeline growth through integrated campaigns and data-driven strategies while collaborating cross-functionally to optimize marketing efforts.

FertilityHealth CareMedical

Comp. & Benefits

No H1B

Responsibilities

Campaign Strategy & Execution: Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth

Account-Based Marketing (ABM): Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies

Marketing Automation (Salesforce and HubSpot): Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platform HubSpot to ensure effective lead scoring, nurturing, and seamless handoff to sales teams

Performance Analytics: Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI. Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership

Cross-Functional Collaboration: Work closely with sales, client success, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels

Content Development: Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars

Monitor market trends: Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies

Qualification

Demand GenerationPerformance MarketingMarketing AutomationAccount-Based MarketingSalesforceHubSpotAnalytical MindsetCross-Functional CollaborationProject ManagementEffective Communication

Required

7+ years of experience, healthcare benefits experience is preferred but not required

Experience with all aspects of campaign creation – from strategy ideation to execution to reporting

Deep knowledge of digital marketing platforms, including, but not limited to, paid media platforms, social media channels, email marketing platforms and social listening platforms

Deep expertise in HubSpot marketing platform and CMS. Salesforce experience is a plus

Proven track-record of digital optimizations across the lifecycle of a campaign

Results-oriented, with the ability to read data and allow it to drive decision-making

Effective communications skills, both written and oral

Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment

Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum

Ability to effectively collaborate across an internal team and multiple stakeholder teams

Benefits

Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group

Menopause and midlife care

Health, dental, vision and life insurance options for employees and family

Free in-person, virtual and text-based mental health and wellness support

Paid time off, including vacation, sick leave, personal days and summer flex time

Company equity

Bonus program

401(k) plan with company match

Access to on-demand legal and financial advice

Learning and development programs to help you grow professionally and a mentorship program

Company social events to include annual volunteer day and donation matching

Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office

Company

Progyny, Inc.

Glassdoor3.8

Progyny (Nasdaq: PGNY) is a transformative fertility, family building and women’s health benefits solution, trusted by the nation’s leading employers, health plans and benefit purchasers.

Founded in 2008

New York, New York, USA

501-1000 employees