Apply on Employer Site

LIV Golf · 1 day ago

Social Media Specialist, Vertical Content

New York, United States

Full-time

Onsite

Entry, Mid Level

$60K/yr - $75K/yr

2+ years exp

LIV Golf is a global golf league that is innovating the sport and redefining the fan experience. They are seeking a creative and trend-savvy Social Media Specialist to develop and publish vertical-first content for platforms like TikTok and Instagram Reels, aiming to grow their global fanbase and drive cultural relevance.

EventsGolfSports

Responsibilities

Lead daily creation and editing of vertical-first short-form content for TikTok, Reels, Shorts, Snapchat, and other emerging channels

Capture and package behind-the-scenes, player lifestyle, and golf action into platform-native formats

Write engaging captions and select trending sounds, music, and creative elements to maximize discoverability

Manage day-to-day publishing schedule and live coverage during tournaments and tentpole events

Constantly track cultural trends, memes, audio, and editing styles across TikTok, Reels, and Shorts

Proactively pitch and execute creative concepts that insert LIV Golf into broader cultural conversations

Test new content formats, tools, and creative approaches to drive growth

Work closely with the league social team, videographers, and editors to source raw footage and adapt it into vertical-first content

Partner with influencer and creator teams to integrate co-branded content across platforms

Support Sponsorship, Marketing, and Events teams with vertical assets for campaigns and partnerships

Monitor daily and weekly performance across vertical channels

Identify trends in watch time, retention, and engagement to optimize future content

Share insights and recommendations with the broader social and marketing team

Qualification

Social media experienceVertical video editingSocial analytics knowledgeStorytelling skillsPassion for sportsCultural trend awarenessFast-paced environment adaptability