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Torq · 1 month ago

Head of Marketing Performance & Analytics

United States

Full-time

Remote

Director/Executive

8+ years exp

Torq is a rapidly growing company in the cybersecurity sector, recognized for its innovative AI security solutions. The Head of Marketing Performance & Analytics will own the marketing technology stack, lead analytics efforts, and optimize lead workflows to support the company's global demand engine.

Computer & Network Security

Responsibilities

Own Torq’s full marketing technology stack (MAP, CRM alignment, analytics tools, integrations, data enrichment, automation platforms)

Evaluate, implement, and optimize new tools to increase efficiency, accuracy, and scalability

Maintain system hygiene, governance, and compliance across all marketing technologies

Own the marketing database, audience segmentation models, and data structure to ensure accuracy, completeness, and usability

Build and maintain dashboards for marketing KPIs, funnel performance, channel health, and forecasting

Lead advanced analytics, including cohort analysis, velocity modeling, LTV/CAC insights, and ROI reporting

Develop and own Torq’s attribution model, ensuring executives have clear visibility into channel and campaign performance

Own the end-to-end lead management framework (scoring, routing, enrichment, QA, SLAs, MQLs, hand-raisers, recycle paths)

Collaborate closely with Sales Leadership and BDRs to improve conversion rates and ensure clear accountability across the funnel

Continuously optimize lifecycle stages and transitions to support pipeline efficiency

Own the strategy, roadmap, and operational processes for Torq’s website in partnership with an in-house Web Developer

Oversee website experimentation, conversion-rate optimization (CRO), performance, and technical SEO health

Ensure the website integrates seamlessly with analytics, tracking, and personalization systems

Build a multi-touch attribution framework and provide actionable insights to guide investments

Publish monthly marketing performance narratives, including trends, bottlenecks, opportunities, and recommended actions

Partner with Growth, Revenue Ops, and Finance to support quarterly planning and forecasting

Track marketing operations trends and emerging tools to maintain a cutting-edge tech stack

Introduce best practices across automation, data governance, experimentation, and analytics

Develop scalable processes to support Torq’s rapidly expanding global marketing engine

Qualification

B2B SaaS marketing operationsMarketing technology stackAttribution modelsData analyticsLead lifecycle frameworksDashboardingCRM (Salesforce)MAPs (Marketo/HubSpot)Cross-functional alignmentCuriosityInnovationCollaborative leadershipCommunication skills