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CeriFi · 1 month ago

Marketing Content Writer and SEO Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

CeriFi is a mission-driven company focused on advancing the expertise of financial and legal professionals. They are seeking a creative and strategic Content & SEO Strategist to craft engaging content for their tax and accounting education brands, optimizing messaging for clarity and SEO performance across various channels.

EducationFinancial ServicesProfessional ServicesTraining

Responsibilities

Write and edit compelling content for marketing campaigns, including emails, landing pages, digital ads, flyers, and social posts

Collaborate with the design and content team as well as campaign managers to develop creative concepts that engage our target audiences and drive measurable results

Maintain consistent messaging and brand tone across all marketing materials for tax and accounting brands, while supporting content needs for other brands as needed

Optimize website and landing page copy for clarity, conversion, and SEO performance

Use performance data (such as open rates, CTRs, and engagement metrics) to adjust messaging, tone, and content strategy for stronger results

Support content planning and storytelling across channels to highlight new programs, partnerships, and thought leadership

Collaborate with subject matter experts to translate complex educational content into accessible, persuasive marketing language

Qualification

Content strategyCopywritingSEO principlesEmail marketingCMS toolsStorytelling skillsProject management

Required

3–5 years of experience in marketing content creation, copywriting, or content strategy (preferably in education, B2B, or professional services)

Exceptional writing, editing, and storytelling skills with a strong grasp of brand tone and persuasive marketing language. You're able to quickly pick up a brand's voice and adjust tone for different channels and audiences

Proven ability to write content that drives engagement and conversions across multiple formats and channels, including both short-form and long-form copy, from punchy headlines to educational blog posts

Working knowledge of SEO principles and experience optimizing on-page content for search visibility

Comfort managing multiple projects and deadlines in a fast-paced marketing environment

Familiarity with email marketing best practices and CMS tools (WordPress and builder.io a plus)