Hook + Ladder Digital · 1 month ago
Marketing Data Architect / Scientist
United States
Full-time
Remote
Mid, Senior Level
3+ years expHook + Ladder Digital is seeking a Marketing Data Architect / Scientist to be the data cornerstone of their digital transformation. In this role, you will build the infrastructure and models that power internal products, unifying disparate marketing data sources and integrating AI capabilities to drive strategy and insights.
AdvertisingAnimationBrand MarketingSocial Media MarketingWeb Design
Responsibilities
Architect the Ecosystem: Design, build, and maintain a scalable data architecture that unifies disparate marketing data sources like web analytics, CRM, and ad platforms
Engineer Robust Pipelines: Develop and manage reliable ETL/ELT pipelines and optimize a central data warehouse (likely Google Cloud Platform) as our single source of truth
Deploy Intelligent Models: Develop and deploy machine learning models to solve marketing challenges, such as churn prediction, lead scoring, and channel attribution
Bridge the Gap: Act as the key translator, turning complex raw data into actionable insights for business stakeholders
Lead Data Strategy: Establish data governance standards, select the technology stack, and mentor team members on data literacy and ethical AI use
Collaborate in Cycles: Work as a strategic partner to our product trio (Manager, Designer, Developer) in weekly cycles to define analytics goals and validate product development
Qualification
Required
3-5+ years of experience in data architecture, data science, or data engineering (preferably in a marketing context)
Expert proficiency in SQL and complex data modeling
Strong coding skills in Python and its data science ecosystem (pandas, scikit-learn, NumPy)
Proven experience building and maintaining cloud data warehouses (e.g., BigQuery, Snowflake)
Hands-on experience managing data pipelines using tools like dbt, Airflow, or Fivetran
A solid understanding of statistical analysis and machine learning concepts
Preferred
Direct experience with Google Cloud Platform, specifically BigQuery, Looker, and Vertex AI
Been experimenting with vibe coding and using AI as a coding assistant
Deep knowledge of the marketing technology stack (Google Analytics, Google Ads, CRM data)
Familiar with MLOps practices for deploying models in production
Experience with data visualization tools like Looker, Tableau, or Power BI
Benefits
Profit-sharing program — When you win, we win! We give our team a stake in the outcome.
Flexible PTO (Yep, really.)
100% Remote – Work from anywhere.
Tons of Autonomy – We trust you to own your work.
Company
Hook + Ladder Digital
We help high growth brands win market share by surrounding their in-house marketing leader with a fractional marketing team of experts, so they have an A-team to rely on without the headache of hiring, training, and people management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tonny Lam
CEO & Co-Founder
Caleb Clark
Chief Partnership Officer & Co-Founder
Company data provided by crunchbase