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arrivia · 1 month ago

Vice President, Direct-to-Consumer Travel Marketing Strategy

Scottsdale, AZ

Full-time

Onsite

Director/Executive

10+ years exp

arrivia is a global, rapidly growing travel loyalty business focused on building a customer-first culture. They are seeking an executive leader to own the strategic positioning and commercial performance of their direct-to-consumer cruise business, ensuring alignment between product and brand across customer touchpoints.

LeisureTourismTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Define the core value proposition and retail story for our direct-to-consumer cruise channels

Own how our product is priced, presented, and discovered digitally

Serve as the strategic bridge between Marketing, Merchandising, Supply Chain, and Revenue Management

Ensure that digital experiences, promotional offers, and inventory presentation are unified and optimized to strengthen the brand and maximize conversion

Drive strategic direction for testing, personalization, and content strategy across the customer lifecycle (acquisition, email, retention) to improve clarity, engagement, and ultimately, Customer Lifetime Value (LTV)

Lead the cross-functional planning and communication rhythms

Influence teams (Product, Technology, Supply) without direct reporting authority to deliver major strategic initiatives on time and on brand

Qualification

D2C Travel experienceDigital performance metricsCustomer behavioral analyticsRetail merchandising strategiesExecutive influenceStrategic planningCustomer lifecycle optimizationCross-functional collaboration

Required

10+ years of senior leadership experience in the D2C Travel, E-commerce, or Cruise industry

A proven track record in driving growth, digital conversion, commercial performance, and LTV

Bachelor's degree required

Demonstrated ability to influence executive-level stakeholders and motivate cross-functional teams toward shared commercial and brand objectives

Deep command of digital performance metrics, customer behavioral analytics, and retail merchandising strategies in a direct-to-consumer environment

Preferred

MBA or advanced degree in an analytical field highly preferred

Company

arrivia

Glassdoor4.2

Arrivia specializes in making brands better through the power of travel.

Founded in 1997

Scottsdale, Arizona, USA

1001-5000 employees

https://www.arrivia.com/

H1B Sponsorship

arrivia has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (4)

2022 (1)