Chick-fil-A Corporate Support Center · 2 months ago
Senior Project Lead, Social Media
US-GA-Atlanta
Full-time
Hybrid
Mid, Senior Level
4+ years expChick-fil-A Corporate Support Center is seeking a highly strategic and results-oriented Senior Project Lead to manage its presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy and leading the planning and optimization of paid national social advertising campaigns.
Customer ServiceFood and BeverageHospitalityRestaurantsSnack Food
Responsibilities
Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives
This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV
Oversee the creation and management of a dynamic content calendar across all relevant platforms
Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience
Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge
Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform
Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants
Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms)
Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI
Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance
Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization
Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences
Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals
Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders
Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation
Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution
Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives
Serve as a subject matter expert, sharing insights and best practices with the broader marketing team
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business
Social Media Strategy & Management experience
4+ years of experience
Campaign experience with a National Brand, Marketing Agency, or Social Platform
Agency Management experience
Paid Social Experience
Content creation experience
Preferred
6+ years of experience
Master's degree
Company
Chick-fil-A Corporate Support Center
At its Atlanta headquarters, known as the Corporate Support Center, Chick-fil-A, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Cathy
CEO
Brent Ragsdale
Senior Vice President, Chief Financial Officer
Recent News
2026-01-22
2026-01-22
San Diego Union-Tribune
2026-01-22
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