Spindrift Beverage Co, Inc. · 5 months ago
Senior Marketing Manager/Associate Director of Marketing
Newton, Massachusetts, United States
Full-time
Hybrid
Senior Level, Lead/Staff, Director/ExecutiveSpindrift Beverage Co, Inc. is a company dedicated to creating beverages made from real squeezed fruit. They are seeking a Senior Marketing Manager or Associate Director of Marketing to lead the go-to-market positioning and marketing strategies for early-stage products, collaborating closely with various teams to craft brand narratives and execute campaigns.
Food and BeverageFruit
Responsibilities
Develop brand positioning, messaging, and marketing strategies for early-stage products
Conduct market & consumer research to understand market size, validate ideas and iterate on positioning
Collaborate with product development and sales to determine the core consumer, usage occasion, right to win and reasons to believe
Partner with Sales to determine route-to-market and then lead campaign ideation and execution for pilots, pop-ups, and market tests
Design scrappy, high-impact activation tactics (trade materials) tailored to the agreed upon channel(s)
Gather and analyze performance data (digital, retail, social, experiential) to inform decisions
Support “kill, scale, or keep testing” decisions through clear reporting and analysis
Coordinate with the brand marketing team to ensure Spindrifts voice is maintained
Stay current on cultural, category, and media trends to inspire new thinking
Qualification
Required
Hands-on experience in marketing, particularly in go-to-market positioning and storytelling
Experience with trade and point-of-sale activations for early-stage products
Strong collaboration skills to work closely with cross-functional teams including Product Development, Sales, and Operations
Ability to conduct market and consumer research to validate ideas and iterate on positioning
Experience in developing brand positioning, messaging, and marketing strategies
Proficiency in gathering and analyzing performance data across digital, retail, social, and experiential channels
Strong analytical skills to support 'kill, scale, or keep testing' decisions
Ability to design high-impact activation tactics tailored to specific channels
Staying current on cultural, category, and media trends to inspire new thinking
Creative and resourceful approach to campaign ideation and execution
Company
Spindrift Beverage Co, Inc.
At Spindrift Beverage Co., we're challenging people's expectations of how good a beverage can be.
Founded in 2010
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$73.52MKey Investors
VMG PartnersProlog Ventures
2025-01-14Acquired
2020-12-29Series Unknown· $3.53M
2020-03-06Series C· $29.8M
Leadership Team
Joanna Vanden
Vice President, People
Bill Creelman
Founder
Recent News
MarketScreener
2025-10-20
Company data provided by crunchbase