Heartflow · 2 weeks ago
Social Media Senior Manager
San Francisco Bay Area
Full-time
Onsite
Senior Level, Lead/Staff
$180K/yr - $220K/yr
12+ years expHeartflow is a medical technology company focused on revolutionizing the diagnosis and management of coronary artery disease through innovative technology. They are seeking a Senior Social Media Manager to lead their social media strategy, enhance brand engagement, and manage influencer programs while ensuring compliance with regulatory guidelines.
Artificial Intelligence (AI)BiotechnologyHealth CareHealth DiagnosticsMedical
Responsibilities
KOL & Influencer Programs: Design, execute, and manage a robust Key Opinion Leader (KOL) and influencer program tailored to drive credibility, awareness, and advocacy
Cross-Functional Collaboration: Partner closely with Marketing, Product, Clinical, Regulatory, and Sales teams to identify high-impact social engagement opportunities and align social content with broader business objectives and campaigns
Brand Growth & Interaction: Actively manage all social interactions and community responses to foster a positive brand image, grow our follower base, and drive high-quality engagement
Employee Advocacy: Implement, manage, and promote an employee advocacy program across the organization to leverage internal expertise and amplify company messaging on social media
Agency Management: Serve as the primary point of contact for external social media agencies, managing all deliverables, budgets, and maximizing the value of these relationships
Content Calendar Ownership: Manage agency and cross-functional relationships to compile the comprehensive social media content calendar, ensuring content is timely, relevant, compliant, and optimized for each platform
Compliance: Ensure all social content and engagement strategies strictly adhere to regulatory guidelines and compliance
Growth: Maintain knowledge of relevant social media channels, tools and best practices, recommending and overseeing implementation of new technology when appropriate
KPI Ownership: Define, track, and manage all critical social media Key Performance Indicators (KPIs), including Share of Voice (SOV), engagement rates, click-through rates, follower growth, sentiment, and conversion metrics
Performance Reporting: Conduct regular analysis of social performance by Heartflow and competitors, translating data into actionable insights and strategic recommendations for executive stakeholders
Qualification
Required
12+ years of progressive experience in social media marketing, preferably in a senior or lead role
Bachelor's degree in related field, Masters preferred
Proven experience working in highly regulated B2B environments (e.g., medical device, pharma, finance) where compliance and legal review are integral to content creation
Direct experience developing and executing Direct-to-Consumer (DTC) and Direct-to-Patient (DTP) social campaigns
Demonstrated ability to thrive and contribute strategically within a high-growth industry or company setting
Exceptional written and verbal communication skills with excellent attention to detail
Strategic thinker with the ability to translate business goals into effective communication strategies and compelling content
Preferred
Experience in Lifesciences, MedTech, or Healthcare is preferred
Familiarity with marketing automation, CRM, social listening, and monitoring tools (e.g., HubSpot, Salesforce, Brandwatch etc.)
Experience launching and managing social media programs for new product and platform launches, updates and data releases
Experience working with video and motion graphics is a plus
Benefits
Cash bonus
Equity
Company
Heartflow
Heartflow is a medical technology company that provides various methods of diagnosis and treatment of cardiovascular disease.
501-1000 employees
H1B Sponsorship
Heartflow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (3)
2023 (6)
2022 (9)
2021 (12)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$890.72MKey Investors
Bain Capital Life SciencesPanorama Point PartnersCapricorn Investment Group
2025-08-08IPO
2025-03-26Convertible Note· $98M
2023-04-06Series F· $215M
Leadership Team
John Farquhar
President and CEO
Campbell Rogers
Chief Medical Officer
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-22
GlobeNewswire
2026-01-16
Company data provided by crunchbase