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Viral Nation · 2 days ago

Analytics Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. As an Analytics Lead, you will leverage data to drive informed decision-making, conduct research, and collaborate with teams to develop best-in-class measurement strategies for clients.

AdvertisingMarketingSocial Media

Responsibilities

Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation

Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy

Work alongside a client service leader to improve their data strategy and their clients’ ROI by operationalizing reporting and insights

Grow a client portfolio alongside a Client Lead and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy

Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement

Mentor and guide junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development

Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights

Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations

Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies

Qualification

ResearchData strategyMeasurement product developmentPythonSQLGoogle Cloud PlatformBigQueryBrand strategyCommunicationCollaboration skills

Required

Bachelor's or Master's degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)

5+ years of experience in research and analytics

Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics

Proficiency in Python, SQL, Google Cloud Platform, Sigma, BigQuery, and other relevant analytics tools

Excellent communication and collaboration skills, with the ability to convey complex insights to both technical and non-technical stakeholders