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Braze · 1 day ago

Senior Marketing Manager, Global Events

Austin, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$113K/yr - $133K/yr

8+ years exp

Braze is a leading customer engagement platform that empowers brands to deliver exceptional customer experiences. The Senior Marketing Manager, Global Events will oversee the production and execution of various events, ensuring alignment with company goals while enhancing attendee engagement and managing budgets effectively.

AnalyticsCRMMarketingMarketing AutomationSoftware

Comp. & Benefits

Responsibilities

In conjunction with Braze company goals, develop and implement event marketing strategies to best support our intended audience leveraging data and industry trends

Collaborate with cross-functional teams to ensure events complement overall marketing, product, and business strategies

Plan, organize, and execute on a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge

Drive logistics, creative, venue selection, F&B, AV requirements, and other event details to ensure seamless execution

Project manage the event alongside our agency partners to ensure the experience is on brand and meets all defined objectives

Provide unique and creative approaches to event activations and experiences

Research external event speakers that are aligned to our narrative and mission, and partner with external bureaus in negotiating and optimizing each speaker contract

Experience launching a high-touch executive program

Work alongside demand gen and lifecycle marketing to promote events and drive attendance through multiple channels, including social media, IPM, email, and digital channels, like webinars

Collaborate with the global campaigns team to integrate event promotions into overall marketing campaigns

Develop strategies to enhance attendee and sponsor engagement and experiences and the overall attendee journey

Incorporate interactive elements, networking opportunities, and other features to create a positive and memorable event atmosphere that drive business results

Define and track key performance indicators (KPIs) to measure the success of events

Analyze data and feedback to make informed decisions and continuously improve future events

Manage event budgets efficiently, ensuring cost-effective planning and execution

Negotiate contracts through agencies or with vendors and suppliers to maximize budgetary resources

Collaborate with internal teams to align event objectives with broader company goals

Foster strong relationships with external partners, sponsors, and vendors

Qualification

Event marketing strategyEvent production managementBudget managementCross-functional collaborationData-driven decision makingAnalytical problem-solvingResource managementOrganizational skillsTime managementNegotiation skills