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Texas State Technical College · 1 day ago

Director of Sales Strategy (Waco Based)

Texas, United States

Full-time

Onsite

Director/Executive

7+ years exp

Texas State Technical College is seeking a Director of Sales Strategy who will lead the development and execution of strategic sales initiatives that advance the college’s mission. The role involves collaborating with various divisions to design sales strategies for credit programs and workforce training, while also guiding campus launches and optimizing sales performance.

EducationInformation Technology

Responsibilities

Consult, advise, and co-develop sales strategies supporting revenue-generating activities, including credit programs, workforce training, dual enrollment, bookstore, and foundation initiatives

Collaborate with Marketing, Creative, and Digital teams to align messaging, campaigns, and outreach with sales objectives

Analyze competitive landscapes and market opportunities to inform program positioning and growth

Partner with senior leaders to design and implement launch strategies for new programs and campuses

Develop rollout and sales execution plans for new technical and workforce programs

Coordinate cross-division launch activities to ensure readiness, visibility, and market adoption

Work closely with Enrollment and Instructional teams to design and support sales execution strategies

Define sales activities, processes, and tracking mechanisms to measure impact and outcomes

Provide clear reporting and insights on sales performance to leadership teams

Design and implement sales training programs for recruiters, faculty, and other team members engaged in sales processes

Build training modules to strengthen consultative selling, relationship management, and program value communication

Ensure consistent, high-quality sales practices across all divisions and touchpoints

Collaborate with leadership to set enrollment targets and support capacity planning

Lead enrollment forecasting, leveraging data and analytics to inform institutional planning and resource allocation

Serve as the bridge between institutional leadership, Enrollment, Instruction, and Marketing divisions to ensure alignment of sales strategy with institutional priorities

Provide thought leadership on sales methodologies, pipeline development, and strategic planning

Contribute to a culture of accountability, collaboration, and continuous improvement across the sales function

Qualification

Sales StrategyEnrollment ManagementMarket DevelopmentGo-to-Market StrategiesSales Training ProgramsData AnalyticsStrategic PlanningCollaborationCommunicationLeadershipProblem Solving