Zenity · 1 week ago
Field Marketing Manager - East
Zenity, a Gartner Cool Vendor and leader in securing Agentic AI, is seeking a Field Marketing Manager to oversee field marketing efforts across the East Coast of North America. The role involves developing strategies to generate demand, managing events and programs, and collaborating closely with Sales and marketing teams to enhance brand presence and pipeline generation.
Artificial Intelligence (AI)Cloud SecurityCyber Security
Responsibilities
Develop and execute the field marketing strategy for the East Coast regions, aligned with pipeline and revenue targets
Build quarterly regional plans that integrate events, ABM motions, and sales and partner field activities
Manage Zenity’s Tier 2 events portfolio from contract negotiation to booth experience, staffing, pre- and post-event motions, and ROI reporting
Ensure each event is optimized for pipeline generation and brand visibility
Create regional programs that support pipeline goals, including executive dinners, roadshows, workshops, partner events, roundtables, and customer meetups
Build tight alignment with Sales and SE leadership to track performance, share insights, and drive measurable impact
Own 1:1, 1:few, and 1:many field ABM initiatives focused on high-priority accounts
Partner with growth marketing, product marketing, and brand marketing colleagues to create integrated pre-/during-/post-event campaigns
Support content and creative needs such as landing pages, nurture flows, signage, and enablement
Manage event budgets, timelines, tracking frameworks, and reporting for all regional programs
Create repeatable processes, templates, and toolkits that scale the field marketing function across geographies
Track and report performance across leads, MQLs, SQLs, and pipeline
Qualification
Required
Deep experience running regional events and collaborating with sales, partners, and cross-functional marketing team to build integrated programs that grow pipeline
Experience leveraging AI and AI Agent technologies to enhance event planning, campaign execution, or ABM programs, with a focus on efficiency and scale
Strong project management skills with the ability to juggle multiple programs across regions and execute under tight timelines
Data-driven mindset with experience using HubSpot for tracking and attribution
Highly collaborative approach with the ability to build trust with Sales, SEs, Partners, and cross-functional marketing teams
Creative problem solver who loves generating experiences that stand out and deliver results
Company
Zenity
Zenity secures AI agents everywhere - across SaaS, cloud, and the endpoint.
Funding
Current Stage
Growth StageTotal Funding
$59.5MKey Investors
M12 - Microsoft's Venture FundIntel Capital
2024-10-29Series B· $38M
2024-07-30Series Unknown
2023-09-12Series A· $16.5M
Recent News
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