Texas State Technical College · 2 days ago
Creative Director (Waco Based)
Waco, TX
Full-time
Onsite
Director/Executive
8+ years expTexas State Technical College is seeking a Creative Director to lead its creative teams and foster innovation in visual storytelling and brand expression. The role involves strategic oversight of marketing campaigns and sub-brands while ensuring alignment with the college's mission and values.
EducationInformation Technology
Responsibilities
The Creative Director inspires and guides creative strategies that elevate and uphold TSTC’s brand narrative and visual identity
The position fosters collaboration and partnerships across divisions to ensure cohesive brand strategies and unified messaging
It provides high-level oversight for creative projects, ensuring that all deliverables reflect institutional excellence and integrity
This role leads and mentors creative teams, cultivating a culture that attracts, develops, and retains top-tier creative talent
The Creative Director provides inspirational direction and sets clear expectations for performance, innovation, and collaboration
The role also implements systems to manage workloads, timelines, and deliverables to ensure that priorities receive appropriate focus and resources
The position oversees the development and execution of integrated marketing campaigns that support organizational initiatives
It leads the evolution and stewardship of sub-brands, ensuring that each maintains alignment with TSTC’s overall brand architecture while serving the unique needs of distinct audiences
The Creative Director champions innovation in digital media, storytelling, and emerging technologies to enhance audience engagement
The position establishes performance metrics and tracking systems to evaluate creative effectiveness and drive continuous improvement, ensuring that creative strategies are data-informed and scalable for institutional growth
Qualification
Required
Bachelor's degree in Graphic Design, Visual Communication, Marketing, Multimedia, or a related field; or equivalent experience
Eight (8) or more years of progressive creative leadership experience with demonstrated success in brand development and cross-platform storytelling
Proven experience leading multidisciplinary creative teams, including photography, videography, and graphic design
Strong portfolio demonstrating excellence in digital, print, video, and experiential work
Demonstrated ability to build and sustain collaborative, high-performing team environments
Demonstrates visionary leadership with the ability to articulate, implement, and sustain a creative strategy aligned with institutional goals
Possesses the capacity to manage multiple priorities while maintaining focus on quality, consistency, and innovation
Exhibits strong interpersonal skills with the ability to collaborate effectively across departments and leadership levels
Communicates clearly and persuasively to inspire confidence and alignment around creative initiatives
Displays advanced knowledge of brand management and sub-brand development
Utilizes data analytics and performance metrics to guide decision-making and creative optimization
Shows proficiency with emerging technologies, digital design tools, and accessibility standards
Demonstrates a strong commitment to inclusion, compliance, and continuous professional growth within the creative discipline
Company
Texas State Technical College
Texas State Technical College is a two-year technical state college with 10 campuses throughout Texas.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.35MKey Investors
Lowe's FoundationOffice of Texas Governor
2025-07-18Grant
2022-07-07Grant· $0.35M
Leadership Team
Michael Bettersworth
Chief Marketing Officer
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